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The Playbook Volume #15
Ketones, Gronk's favorite shorts, and Play On CEO's game-changing flow stack.
Alec Grawe
July 21, 2024 • Estimated Reading Time: 6 minutes
What’s up fam!
This week, we’re diving into the ketone war, and Gronk’s favorite athletic shorts.
📰 The Pulse - US Ketone Market Top Trusted Brands
💰 The Shop - One short, every occasion
🧬 The Stack - 75 hard was nothing for this fitness CEO
The Pulse: Ketones Climb
Recent news shows the United States Ketone Market continue to grow!
Ketones are your brain’s preferred fuel source - even in the presence of glucose.
They increase blood flow, improve functional brain activity by 18% and reduce inflammation to clear brain fog, allowing mental clarity to come into focus.
Ketones provide a ‘supernatural’ edge, delivering energy 28% more efficiently than glucose without the sugar spikes or crashes. Over time, your body will learn how to use ketones more efficiently, with cumulative effects seen in 3-6 weeks.
Subtle yet powerful, drinking ketones daily supports your long-term health. They improve mitochondrial function and counteract oxidative stress to keep your cells energized and damage-free over time.
With all the positive benefits of ketones you still want to make sure you are getting it from a trusted source. Below are a few brands I have put through the test.
The Playbook’s Top 5 Recommended Ketone Brands
Kenetik: A ready-to-drink can and ready-to-mix concentrate.
Delta G: DeltaG Ketone Performance and newly launched delta G Ketone Espresso Shot.
Ketone IQ (by HVMN): Ketone IQ and newly released High Performance Pure-Pouch.
Juv Labs: Cognitive Switch: Ketone Di-Ester Powder
Tru Brain: Ketone XL 1oz Shot
The Shop: BYLT Bios Shorts
What is the athletic brand taking over Rob Gronkowski’s wardrobe?
Rob Gronkoswki
Meet The BIOS Short from BYLT basic.
Whether that's a hike, an afternoon meeting or even a quick swim - BIOS connects you to that activity through tech-forward design and an everyday-elevated aesthetic.
They have a variety of color ways like storm, latte, and charcoal.
Fit & Features
Fit Profile: Tapered
Actual Fit: True to Size
5.5" & 7" Inseam Options
Comfort Waistband
Zip Pockets
Premium Drawcords
Available With and Without a Liner
The Playbook’s Take
I’ve been wearing the 5.5” liner BIOS Short for over a month and enjoy the materials and movability.
Definitely a good product to add to your wardrobe your can wear on a hike, to the pool, or out to eat.
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Flow Stack #1: Jordan Battaglia
Jordan Battaglia shares his current core lineup of game-changing products and practices.
Jordan’s Lineup:
PlayOn- Pain Relief Spray: “This is a daily use product for me, whether it be for my legs while training or elbows from lifting.”
Creatine: “One of the most studied supplements to date, this is something I take daily. Typically I recommend just buying from wherever you get your protein powder from to save shipping costs.”
A.T.H Sport Whey Protein: “ This is one of my favorite supplement brands based in Hawaii. I am an avid consumer of their whey protein.”
Caffeine: “I think I am addicted to CELSIUS right now and love my cappuccinos.”
Garmin + Opal: “These two things go hand in hand for me. I use the Garmin to track my running while Opal is perfect for helping me stay distraction free and save time.”
“If you’re growing a garden, you need to pull out the weeds, but flowers will die if all you do is pick weeds. They need sunshine and water. People are the same.”