What’s up, fam!

This week, we’re diving deep into one of the most overlooked tools for performance and recovery—your breath.

Discover the science behind nasal breathing, and level up your lung capacity with the Airofit Pro 2.0.

📰 The Pulse – Nasal Breathing: A Secret Weapon for Performance
💰 The Shop – Airofit Pro 2.0: The Smart Breathing Trainer
🧬 The Stack – Fitness CEO Shares His Game-Changing Brands

The Pulse

Nasal Breathing: A Secret Weapon for Performance

Most people breathe through their mouths without realizing they could be limiting their performance, endurance, and recovery. Nasal breathing is an untapped superpower that can enhance oxygen efficiency, reduce fatigue, and even improve mental clarity.

Why it matters:

• Nasal breathing filters and humidifies the air, increasing oxygen uptake and lung efficiency.

• It activates the diaphragm for deeper, more controlled breaths that boost endurance and focus.

• Studies show athletes who adopt nasal breathing experience improved cardiovascular performance and faster recovery. (More)

The Shop

Airofit Pro 2.0: The Smart Breathing Trainer

The Airofit Pro 2.0 is the world’s first smart breathing trainer, designed to take your breathing performance to the next level.

Whether you’re an athlete looking to maximize endurance, or someone seeking better well-being, Airofit adapts to your goals with intelligent, data-driven training.

Key Features:

• Respiratory Muscle Training (RMT): Strengthens your lungs and breathing muscles for easier, more efficient breaths.

• Lung Function Measurement: Get insights into your respiratory health and progress over time.

• Real-Time Feedback: Track your breathing performance and refine your techniques.

Why it matters:
From increasing oxygen delivery during workouts to improving recovery and focus, respiratory muscle training (RMT) gives you an edge in performance and daily life.

ZBiotics Pre-Alcohol Probiotic Drink

What if we told you that there is something you can do before you drink that will allow you to enjoy the moment and still feel great for training tomorrow?.

ZBiotics Pre-Alcohol Probiotic Drink targets and breaks down alcohol’s byproduct acetaldehyde (a.k.a. the bad guy responsible for your rough mornings after drinking).

Invented by PhDs and technology-patented, Pre-Alcohol is unique because it’s designed to work in your gut which has no efficient way to process acetaldehyde.

How To Use!

• Drink Pre-Alcohol before your first drink

• Enjoy your evening responsibly: pace yourself and stay hydrated

• Get some sleep

Save 10% on your next Pre-Alcohol order using the code LUXEE10.

The Stack

Fitness CEO, Phil Lembkey

Phil, an innovator and action sports enthusiast, draws inspiration from legends like Kelly Slater and Jerry Rice, as well as the Gracie family’s performance philosophy. A true hybrid of athlete and entrepreneur, he brings a holistic approach to fitness, integrating cutting-edge products, gear, and practices into his daily routine. Here’s Phil’s current Flow Stack—a mix of essentials designed to optimize recovery, performance, and longevity.

Phil’s Flow Stack

1. ELVT Breath Control

• It's designed to retrain the respiratory system and subconscious mind to nasal breathe, engage the diaphragm.

2. Sovereign Silver Nasal Spray

• A silver hydrosol spray used pre-workout or before sleep to clear nasal passages, reduce inflammation, and enhance respiratory function.

3. Ab Wheel

• Phil’s secret weapon for core strength. This simple tool delivers a burn that outmatches even Navy SEAL training workouts.

4. Gut-Boosting Smoothie

• A unique blend of raw onion, garlic, turmeric, and ginger combined with protein for improved digestion and gut health.

5. Noble Origins Protein Powder

• A clean alternative to whey protein, sourced from animal organs. Phil’s favorite is the chocolate flavor for its unique benefits and taste.

6. SunLife Organics

• Phil’s go-to brick-and-mortar spot for wellness essentials. He swears by their Bliss Bowl and matcha for clean energy and recovery.

7. Tenōre 

• I like a new one now. It's called Tenore. The founder is Pat Tenori. I like their flow short.

Overtime

• Travis Hunter inks long term deal with Adidas (more)

• Cellucor launches C4 performance sticks (more)