What’s up, fam!

From Shaq's business empire to cutting-edge eyewear and stylish activewear, we've got the latest on how athletes and brands are changing the game.

📰 The Pulse – Represent x PUMA: Street Style Meets Performance
💰 The Shop – ROKA x Dr. Huberman: Eyewear for Better Sleep and Performance
🏀 Behind the Game – Shaq's $500 Million Business Empire

The Pulse

PUMA x Represent 247 - Where Street Style Meets Performance

British fashion label Represent has joined forces with global sportswear giant PUMA to launch a groundbreaking 12-piece collection that redefines athletic wear.

The 247 x PUMA collaboration seamlessly blends underground streetwear aesthetics with high-performance technical design, creating a collection that speaks to both athletes and style enthusiasts.

Key Highlights:

• First-ever women's performance line from 247

• Engineered for hybrid training and HYROX athletes

• Campaign featuring Olympic runner Phoebe Gill and HYROX Master Trainer Jake Dearden

The collection centerpiece, the Elite Nitro running shoe, reimagines performance footwear with 247's signature palette and design philosophy.

The range includes everything from headbands to technical outerwear, targeting the growing hybrid training market.

A strategic partnership born from Represent CEO Paul Spencer's previous role at PUMA, this collection represents more than just clothing—it's a cultural statement bridging performance, style, and community. (more)

The Shop

ROKA x Dr. Andrew Huberman Wind Down Collection

ROKA has partnered with neuroscientist Dr. Andrew Huberman to launch the Wind Down™ eyewear collection, revolutionizing how we approach sleep and stress management

Key features of the Wind Down™ collection:

• Filters blue and green light (400-520nm range)

• Designed to improve sleep quality and reduce stress

• Available in 25+ non-prescription frame styles starting at $95

• Scientifically backed benefits for circadian rhythm regulation

Dr. Andrew Huberman states, "The eyes play an enormous role in our mental and physical wellbeing," emphasizing the importance of this innovative eyewear.

ZBiotics Pre-Alcohol Probiotic Drink

What if we told you that there is something you can do before you drink that will allow you to enjoy the moment and still feel great for training tomorrow?.

ZBiotics Pre-Alcohol Probiotic Drink targets and breaks down alcohol’s byproduct acetaldehyde (a.k.a. the bad guy responsible for your rough mornings after drinking).

Invented by PhDs and technology-patented, Pre-Alcohol is unique because it’s designed to work in your gut which has no efficient way to process acetaldehyde.

How To Use!

• Drink Pre-Alcohol before your first drink

• Enjoy your evening responsibly: pace yourself and stay hydrated

• Get some sleep

Save 10% on your next Pre-Alcohol order using the code LUXEE10.

Behind The Game

Shaq's Business Empire

Shaquille O'Neal has transformed from NBA superstar to business mogul, with a diverse portfolio that continues to grow

Highlights of Shaq's business ventures:

• Franchise investments: Previously owned 155 Five Guys restaurants, 40 24-hour fitness gyms, and 150 car washes, currently owns 17 Auntie Anne's, and 9 Papa John's franchises

• Technology investments: Early investor in Google, LYFT, and Ring doorbell company

• Food industry: Founder of Big Chicken, a growing restaurant chain

• Brand partnerships: Board member and brand ambassador for Papa John's

• Entertainment: NBA analyst on TNT, plus launched his own podcast called The Big Podcast With Shaq underneath the Playmaker HQ umbrella

• Production: Launched Jersey Legends Productctions in 2020

Shaq's business philosophy focuses on investing in products and companies he personally likes and uses, contributing to his reported $400-500 million + earnings off the basketball court.

Overtime

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• Adidas Pro 4 now available globally (more)

• Magic Spoon launching granola (more)

• Exos and Plae Announce NFL Draft Training Program Collaboration (more)