What’s up, fam!

From unlocking better sleep to revolutionizing foot recovery and a golfer-turned-entrepreneur, we’ve got the latest on how athletes and brands are leveling up the game.

📰 The Pulse – Equinox x Dr. Matthew Walker: Sleep Labs for High Performers
💰 The Shop – Naboso Neuro Ball: Foot Recovery, Reinvented
🏌️ Behind the Game – Talor Gooch: From LIV Golf to Sports Empire

The Pulse

Equinox Hotels Unveils Sleep Labs In Partnership With Dr. Matthew Walker

Equinox is redefining recovery with the launch of its Sleep Lab at Equinox Hotel New York, an immersive experience designed in collaboration with renowned sleep scientist Dr. Matthew Walker.

Key Highlights:

• Guests engage with cutting-edge sleep technologies in a living experiment.

• Sleep environments push the boundaries of innovation to optimize rest and recovery.

• Insights from the lab will shape future hotel designs and improve real-time sleep quality.

This initiative cements Equinox’s commitment to making sleep the ultimate performance enhancer. (More)

The Shop

Naboso Neuro Ball: A Triple Threat for Foot Recovery

Say goodbye to sore feet and hello to next-level recovery with the Naboso Neuro Ball—a dynamic tool designed to treat and activate your feet.

Massage Tool: Roll it underfoot to release tight muscles and improve circulation.

Sensory Stimulation: Unique textures wake up the nerve-dense surface of your feet.

Targeted Relief: Splits in two to reveal a smaller ball for precision muscle release.

Recommended for:

• Resetting your feet after long days or tough workouts

• Relieving arch pain, including plantar fasciitis

• Enhancing recovery for healthy movement

The Neuro Ball is your secret weapon for keeping your foundation strong. (More)

Behind The Game

Talor Gooch: Using LIV Golf Fortune to Build a Sports Empire

Talor Gooch has made more than $43 million in individual earnings on LIV Golf since jumping from the PGA Tour in 2022.

He’s using that money to try to create a sports ownership empire.

Highlights of his ventures:

• Purchased Professional Bull Riders franchise Oklahoma Wildcatters

• Purchased ownership in the Mississippi Blues Angling Club in the fast growing SPC (Sport Fishing Championship)

• He is also eyeing potential investment opportunities within the Big3, X Games, and USL soccer.

Gooch’s story is a testament to leveraging athletic success for long-term impact. (More)

Overtime

• Shok new open fit 2 ultra-soft silicon tech (more)

• Barefoot shoe brand Peluva collabs with Amir Abdullah (more)

• Supergut is now at sprouts nationwide (more)

• Dude perfects $100 million theme park (more)