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- Volume 39 | Tough Sledding
Volume 39 | Tough Sledding
Jiu-Jitsu is exploding, Torque fitness launches new push sled the Tank M3, and ex-NFL star eyes premium men's activewear.



The Pulse
Jiu-Jitsu is exploding and it’s just getting started.
A 2.5 Billion industry in the US
200+ million participants worldwide
Fastest growing combat sport- Google search volume up 100% in 5 years
It also helps that celebrities and tech billionaires are all in: Joe Rogan, Mark Zuckerberg, Demi Lovato
We’ve seen other sports have their “Crossfit moment" - where they explore beyond core fans into mainstream culture.
Is Jiu-Jitsu next? (More)
The Shop
Torque Fitness introduces the TANK M3.
Engineered to meet the demands of high-traffic facilities, this push sled combines durability, performance and versatility.
Features pivoting wheels, multi-use handles, and durable airless tires, making it perfect for indoor and outdoor training.
Real-time performance monitoring helps users track progress and training metrics with an oversized digital screen to empower better workouts.
Behind The Game
Former NFL standout Sidney Rice and a team of entrepreneurs are looking to turn Sodo Athletic Lab into the next big thing in activewear.
Originally founded back in 2013, Sodo Athletic Lab gained a cult-like following among male athletes and entrepreneurs in the Seattle area, heralded for premium, comfortable and functional activewear pieces.
Under new leadership, the brand will look to capture that same market on a larger scale. (More)