The Pulse

The National Women's Soccer League (NWSL) has made a significant move by signing a season-long sponsorship deal with Alex Cooper’s beverage brand, Unwell Hydration.

This partnership, valued at over $3 million, aims to engage young women and promote the league through Cooper's appearances at games.

This initiative is part of a broader trend connecting women's sports with brands that resonate with female audiences

The NWSL, entering its 13th season, recognizes the need to attract a demographic that may not have a strong history with soccer, and these sponsorships are crucial for its growth and visibility in the sports market. (More)

The Shop

Here are my favorite Clean Sports Nutrition Brands as of 2025:

• PROMIX: PROMIX offers a range of clean protein powders and supplements designed for athletes.

  • I’ve been using PROMIX since 2020 and they still remain king of clean products with no artificial anything. They use organic coconut sugar vs other brands using natural flavors, stevia, monk fruit, allulose, etc.

• METCON: Focused on quality sourced ingredients, METCON provides an incredible lineup of nutrition products.

  • I met the founder Dan Cox at a Plunge x Jack Taylor PR meetup last summer. I love how much thought they put into all of their product sourcing and premium ingredients.

• DRYWATER: Earth’s cleanest hydration powder. This product is truly a one-of-one. 

  • I’ve known DryWater founder and CEO Bryan Appio since 2021, and if there is one thing he cares about, it’s helping people feel their best via quality hydration.

• Skratch Labs: Renowned for its natural sports hydration products, they use real fruit and no artificial ingredients.

  • Everything is made from “Skratch”. This was my go-to high-carb fuel for first 50 mile ultra.

• Thread Performance: Thread exists to help youth athletes fulfill their physical and mental potential both on and off the field.

  • Created by former NFL QB Jordan Palmer, Thread was created to fill that nutritional gap by creating supplements with the developing youth athlete in mind. 

• SPORT DRINK: An athletic electrolyte drink powder, handmade in the USA. Made with real sugar, real fruit, clean salt and toxin-free ingredients. 

  • This brand just launched and I’m excited for more people to discover them .

Behind The Game

The NHL is enhancing officiating with the introduction of the NHL Watch Comms App for Apple Watch.

This innovative app provides real-time updates directly to referees and linesmen during games, improving their ability to manage game situations without needing to look at arena scoreboards.

With over 90% adoption across the league, the app delivers haptic notifications for game clock countdowns and penalty updates, streamlining communication among officials.

As outdoor venues present unique challenges for officiating, this technology aims to enhance game management significantly.

The NHL's collaboration with Apple ensures seamless integration of this cutting-edge tool into their officiating processes. (More)

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