The Pulse

Reebok is stepping back onto the golf course with a fresh lineup of footwear and apparel.

Its flagship product, the Nano Golf shoe ($130 retail price), has already been spotted on professional golfer Bryson DeChambeau and his LIV Golf team, Crushers GC.

The Nano Golf features a Floatride Performance Foam midsole for responsive cushioning, a breathable Flexweave upper, and an underfoot TPU Torsion Shank for swing stability.

Reebok is also introducing two other distinct golf shoe models.

Question Golf ($180) | Inspired by Allen Iverson’s basketball sneaker, featuring full-grain leather, a suede toe accent, and a spikeless crystal outsole.

OG Pump Golf ($200) | Incorporating Reebok’s signature “The Pump” technology, weatherproof pebbled leather, and a saddle design.

The footwear collection is complemented by a golf apparel line for men and women with RBK-DRY moisture control technology.

Reebok Golf’s collection will be available for purchase starting March 25, 2025, on Reebok.com and through select retailers.

The Shop

NordicTrack has unveiled the Ultra 1, a high-end treadmill that merges sleek aesthetics with cutting-edge performance.

Inspired by bespoke furniture, the Ultra 1 is designed for those who demand both style and function in their home gym.

The treadmill features an advanced impact-absorption system to protect joints, eight strategically placed fans for full-body cooling, and immersive surround sound speakers.

Users can control speed and incline using precision metal dials inspired by airplane cockpits—or with the Ultra 1’s wearable ring, which allows for seamless adjustments mid-run.

Beyond hardware, the Ultra 1 integrates with the iFIT app, unlocking access to over 10,000 workouts that transport users to scenic destinations worldwide.

Celebrating its 50th anniversary, NordicTrack continues to push the boundaries of connected fitness, ensuring every detail enhances the athlete’s experience.

Behind The Game

PepsiCo has popped the tab on prebiotic soda, acquiring Poppi for $1.95 billion as it broadens its portfolio to include healthier options.

The prebiotic soda brand—known for its gut-friendly mix of fruit juice, apple cider vinegar, and prebiotics—has been gaining mainstream traction, even landing a Super Bowl ad last month.

With consumers shifting away from traditional sodas, PepsiCo sees Poppi as a key player in the future of health-conscious beverages.

This move follows Coca-Cola’s launch of Simply Pop, a functional fruit juice line reimagining the Simply Orange brand with added vitamins and lower sugar.

The beverage giants are adapting to a growing demand for healthier alternatives, and Poppi’s rapid rise—fueled by early Shark Tank success and a loyal community—shows the potential of this evolving category.

Expect more acquisitions and innovations as the functional soda market continues to transform.

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