The Pulse

Firefly Recovery has secured a game-changing deal on ABC's Shark Tank with Lori Greiner and guest Shark Rashaun Williams. 

The wearable device, designed to accelerate athletic recovery and combat travel fatigue, caught the attention of the Sharks with its innovative approach to recovery.

Firefly's portable solution gently stimulates the peroneal nerve in the leg, causing a subtle muscle contraction called the "Firefly Flutter". 

This flutter boosts systemic blood flow, speeding up recovery and reducing muscle soreness. 

Lauren Campbell (CMO), highlights a key benefit during their pitch: "We move 3x more blood than pneumatic compression and allow athletes to recover while working, running errands, walking the dog, cooking dinner, traveling, or even just relaxing".

The device has already gained traction among professional athletes, with over 1,000 professional and collegiate teams incorporating Firefly into their routines. 

Five-time Olympian Kerri Walsh Jennings, a passionate advocate for Firefly, joined the founders in the Tank.

With this strategic partnership, Firefly Recovery is poised for expansive growth.

The team plans to expand into more sports programs, the military, recovery clinics, and direct-to-consumer channels. 

The Shop

Beyond Power's Voltra 1 is revolutionizing home gym setups with its innovative cable machine technology.

This portable device offers a unique blend of versatility and precision, making it an essential tool for athletes and fitness enthusiasts.

Key Features

• Compact and Lightweight | Weighing under 12.8 lbs, the Voltra 1 is easy to set up and transport, perfect for home gyms with limited space.

• Variable Resistance | Offers up to 200 lbs of digital resistance, allowing for precise control over workouts with a 1:1 weight ratio.

• Multiple Training Modes | Includes Weight Training, Resistance Band, Damper, Isokinetic, and Isometric Test Modes, providing a wide range of exercises and training options.

• Eccentric Overload | Allows users to add extra resistance during the lowering phase of exercises, enhancing strength and hypertrophy gains.

• Intuitive Interface | Features a 4" LCD touchscreen display for easy adjustments and real-time data tracking.

• Durable Build | Constructed with a rugged magnesium alloy shell, ensuring durability and longevity.

Behind The Game

Kevin Durant and Rich Kleiman's Boardroom, a media brand covering the business of sports and entertainment, has launched an exclusive membership community called Boardroom Members Club. 

This initiative aims to welcome entrepreneurs, athletes, and investors from adjacent industries.

The Boardroom Members Club offers

• Direct access to the brand's network of industry leaders

• Members-only networking events

• An annual conference

• Entry to flagship events like NBA and WNBA All-Star, the US Open, and Art Basel

The club targets a diverse mix of members, from business graduates and young professionals to industry veterans. 

The annual membership fee is $3,600, with applications now open ahead of the official launch in June.

The club's board of advisors includes notable figures such as David Blitzer, Michael Strahan, Mark Ronson, and Taylor Rooks. 

This expansion comes at an exciting time in sports, with enthusiasm surging across various sectors, including the WNBA, where searches have increased by 322%.

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