Volume 44 | Sore Muscles

PLEZi teams up with Stephen Curry, the Hyperice line upgrading muscle recovery, and Jazz Chisholm Jr. partners with Once Upon a Coconut.

The Pulse

PLEZi Nutrition and Stephen Curry are redefining sports hydration with the launch of PLEZi Hydration. Co-founded by Michelle Obama, PLEZi Nutrition is dedicated to creating better beverage options without added sugar or artificial sweeteners.

With flavors like Lemon Lime, Tropical Punch, and Orange Mango Twist, PLEZi Hydration delivers superior taste and functional ingredients designed to fuel athletes and active individuals.

Formulated with 2x the electrolytes, 7x the potassium for recovery, and a full daily dose of vitamin C, PLEZi Hydration is built for performance without compromise.

"No nonsense, no shortcuts—because the next generation deserves better," says Curry, reinforcing his commitment to both peak performance and wellness.

In addition to PLEZi Hydration, the company is expanding on an early launch of PLEZi FiZZ, a refreshing carbonated drink, made with real fruit juice, no added sugar, and a good source of fiber – delivering big taste without the added sugar of traditional sodas.

The Shop

By far one of my favorite brands upgrading sports recovery and performance.

Hyperice’s Venom Line, is the ultimate fusion of heat and vibration therapy for sore muscles.

Designed for active individuals, the Venom series delivers deep, penetrating relief to key muscle groups, making it an essential tool for any recovery routine.

The Playbook Highlighted Venom Products

Venom 2 Back | A powerful heat and vibration wrap that targets lower back tension, easing stiffness and improving mobility. Perfect for athletes or anyone dealing with chronic back discomfort.

Venom 2 Leg | Designed to optimize circulation and recovery in the thighs, hamstrings, and calves. A must-have for runners, lifters, and high-intensity athletes.

Venom Go | A compact, portable version that delivers spot-specific heat and vibration therapy wherever you need it. Ideal for travel and on-the-go muscle relief.

Targeted heat therapy combined with advanced vibration technology enhances circulation, soothes tension, and accelerates recovery.

Whether you need relief for your back, legs, or shoulders, Venom products provide an unmatched balance of comfort and effectiveness, helping you move better, recover faster, and stay in the game.

Behind The Game

New York Yankees' Jazz Chisholm Jr. is taking his impact beyond the field, teaming up with Once Upon a Coconut as a brand partner and ambassador.

Known for his electrifying play and dynamic energy, Chisholm aligns with the brand’s mission of hydration, sustainability, and giving back.

"It’s the best-tasting coconut water, and it helps me stay on top of my game," says Chisholm.

Beyond hydration, the partnership also extends to his Jazz Chisholm Foundation, which provides opportunities for young athletes in underserved communities.

Once Upon a Coconut donates 10% of its profits to various nonprofits and sustainability initiatives, ensuring that every sip supports a greater cause.

From the dugout to the community, Chisholm’s influence continues to grow—proving that true leadership extends far beyond the game.

Once Upon a Coconut is supported by Shark Tank's Daymond John, NFL stars Rob Gronkowski and Ronnie Stanley, and health & wellness experts Gary Brecka and Ben Greenfield.

Overtime

  • HYROX and Centr Team Up To Launch High-Performance Turf (More)

  • IQBAR Drops Electrolyte And Adaptogen Blended Bubbly Drink IQPOP (More)

  • ShotTracker Embraces AI To Improve Coaching Products, Reach Fans With Monetizable Assets (More)

  • Catapult Launches New Athlete-Monitoring System (More)

"Every great achievement begins with an unreasonable obsession." — Tim Grover."

–Tim Grover