Volume 45 | The New Clubhouse

Ex-NFL player launches Utah's first social wellness space, world's first smart running shoe, and STEPR launches new All-In Treadmill.

The Pulse

The Supertrainer isn’t just a running shoe—it’s a coach, lab, and data analyst built into your everyday stride.

Avelo’s upcoming release is the first of its kind - a performance shoe embedded with smart sensors that track ground impact, stride symmetry, and form efficiency.

What makes it different?

The shoe connects to a companion app that analyzes your movement in real-time and gives you personalized guidance to reduce injury risk and improve running economy.

I guess this is the closest thing we have to a Whoop for our feet.

Why it matters?

The wearable fatigue is real—most people don’t want more devices on their wrists or fingers. Runners often lack the education or access to tools that teach proper form.

Will it go mainstream? 

Probably not immediately. It’s niche now—geared toward data-driven runners—but like all tech, this could trickle down fast.

The Shop

The STEPR All-IN Tread XL is rethinking the cardio staple, merging premium design with an immersive training experience.

It includes a premium run experience plus, ruck mode for simulating weighted workouts, and sled mode for the resistance training.

Designed for apartments, garages, and home gyms. This looks quite similar to the skillrun from Technogym, I love all of the features it offers.

I have heard amazing things about this brand!

Behind The Game

FlowHaus is a multi-sensory wellness space built on ancient rituals and modern science. And they are building a new era of recovery.

Co-founded by former NFL player Mitch Mathews, the new space features curated “flows” that guide guests through contrast therapy, guided breathwork, aromatherapy, and other communal rituals.

What’s included?

  • A 50-person sauna with immersive aufguss rituals

  • Cold baths designed for physiological and emotional reset

  • Guided sessions for a deeper mental and physical recovery

Why it’s more than just a recovery spot?

FlowHaus taps into the rise of social wellness.

It’s not just about fixing sore muscles—it’s about creating environments that support deeper transformation, community, and performance longevity.

From Remedy Place to Othership, these spaces are becoming the new country clubs for everyday health, wellness, and longevity enthusiasts.

Overtime

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  • Oura Introduces Oura Advisor, an AI Feature for Personalized Health (More)

  • New Slate Milk Ultras With 42g Of Protein (More)

  • Flykitt Launches Flykitt Fit for Guided Workouts on the Go (More)

  • Smart Insoles That Could Change The Game for Sports and Health (More)

  • Group Led by Pro Athletes Drives Pickleball Kingdom's Expansion in Utah, Kansas, and Missouri (More)

  • Ketone-IQ Launches Four New Products; Expands Nation-Wide Distribution (More)

  • Cuts Launches Collection With Red Sox Player Jarren Duran (More)

"Repetition is the mother of skill."

–Tony Robbins