The Pulse

Why Athletes Are Hooked on Pilates. For years, Pilates was seen as a boutique fitness practice—something your mom did with her friends at the country club. But things have changed.

From NFL teams to UFC fighters, elite athletes are turning to Pilates for its unmatched ability to train control, alignment, and core integrity without excess joint stress.

So, what’s behind the movement?

• Joint-friendly strength: It builds muscular endurance and functional power without inflammation.

• Body awareness: Athletes are obsessed with proprioception and balance—two skills Pilates uniquely sharpens.

• Longevity over load: As performance seasons get longer and more intense, athletes are prioritizing sustainable strength over pure muscle volume.

NFL teams like the Kansas City Chiefs, NBA stars like Lebron James, and countless Olympic athletes now swear by it.

Why it matters?
Pilates may be the most underrated high-performance modality in modern sports. It’s not flashy, but it’s effective—especially for keeping the body durable through high-frequency competition and training.

Will it grow?
Expect more athlete-owned Pilates studios, functional hybrids (like reformer meets HIIT), and tech-integrated Pilates platforms as this trend goes mainstream.

The Shop

Aubrey Marcus Launches Korrect – A New Kind of Energy

Aubrey Marcus is back with his next breakthrough in performance—Korrect Energy™, a precision-formulated supplement built to elevate energy, motivation, and endurance without the crash.

At the heart of Korrect is the Kor-Motive™ Blend, a cutting-edge mix of:

• enfinity® (paraxanthine) – a novel metabolite of caffeine

• Zynamite® + enXtra™ – two clinically-studied botanicals shown to enhance cognitive and physical performance

What Makes It Different

Instead of relying on stimulants that spike your nervous system, Korrect works by nourishing dopamine pathways—targeting the root of motivation and drive.

Korrect Promotes

• Steady energy and mental clarity

• Faster reaction times and focus

• Improved muscle output and endurance

All without dyes, fillers, or the overstimulation of traditional energy products.

The Playbook’s Take

Korrect isn’t just another nootropic or pre-workout—it represents a shift toward dopamine-driven performance nutrition, where science meets nature to power elite focus, effort, and longevity.

Expect this to be a foundational product for athletes, creatives, and anyone chasing their highest state of performance.

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☕️ Performance In A Can

Throne Sport Coffee is redefining how athletes energize, hydrate, and recover.

Performance-ready. Each can delivers 150mg of natural caffeine, BCAAs, electrolytes, and B vitamins—everything your body needs to go hard and bounce back.

Clean and powerful. Made with premium Arabica beans and natural ingredients. Low calorie. No crash. NSF Certified for Sport™.

Pro-approved. Backed by elite athletes like Patrick Mahomes and crafted for those who train with purpose.

It’s not just coffee. It’s fuel for greatness. Learn more at sportcoffee.com.

Behind The Game

Masters finalist Justin Rose isn’t just chasing green jackets—the 44 year old redefining what high-performance recovery looks like on the road.

What started as a standard RV has been transformed into a mobile health and wellness hub, engineered for elite regeneration between rounds.

Here’s What’s Inside

• A Red Light Therapy Bed to supercharge mitochondrial function and support cellular energy

• A classic spin bike hooked up to oxygen therapy to elevate heart rate and circulation

• A dual-temperature contrast suite with hot and cold plunges—Rose hits around 40°F to shock his system and accelerate recovery

• An Infrared sauna for deep detox and joint mobility

• A steam shower to enhance muscle relaxation and clear the mind

The Playbook’s Take

We aren’t just seeing this in golf —it’s a glimpse into the future of how all pro athletes are prioritizing their recovery and taking it with them on the road.

Rose has essentially built a rolling performance center, giving him the tools to recover faster, stay sharper, and compete longer.

From major courses to parking lots, the zone travels with him.

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