Nike x Hyperice Drop a Game-Changer
It’s called the Hyperboot, and it’s the first of its kind. Built for pre- and post-workout use, this recovery-warmup hybrid combines heat, dynamic air compression, and vibration—giving athletes faster, more effective prep and recovery in minutes. No more waiting for your legs to “wake up.” This boot is the wake-up call.

New Whoop Research On Exercise And Sleep
WHOOP just published one of the largest-ever studies on exercise and sleep in Nature Communications—analyzing 4.3 million nights of sleep from nearly 15,000 members.
The big question: Does working out at night hurt your sleep?

Here’s what they found:

• Evening workouts can delay sleep onset and reduce both duration and quality.

• High-strain sessions lead to elevated nighttime heart rate and reduced HRV.

• But: Exercise ending 4+ hours before bed has no negative effect.

Timing matters. If you’re training hard but not sleeping well, when you work out may be as important as how.

We have a lot of new drops in sports fitness and wellness this week, enjoy!

Thorne | Daily Electrolytes

Thorne has launched NSF-Certified for Sport, Daily Electrolytes stick packs in flavors Watermelon, Blood Orange, and Mango Limeade.

One of the most reputable supplement brands in the world, I use a handful of their products. Love how they went with non-traditional flavors for this drop.

PUMA | Fast-R Nitro Elite 3

The brand’s fastest, lightest, and most responsive running shoe to date. Available in limited quantities at the Boston High Point, 745 Boylston Street Boston, MA and globally April 25th.

Magic Mind | MAXX and FREE

Magic Mind releases two new products MAXX and FREE. The Maxx and Free spin-offs of the Magic Mind functional shot carry over all of the same key ingredients as the regular supplement, but they alter the amount of caffeine.

Can’t say enough good things about this brand. It truly is the worlds mental performance shot.

Bold Bar | Clean Fuel Bar

Caffeinated Protein bar. 20g protein. 100mg caffeine. Honey sweetened. The perfect blend of complete proteins, healthy fats, carbohydrates (sugar from honey), and caffeine for the ultimate, satiating snack to fuel for your everyday.

I’ve been chatting with founder Sean Jagermann on what he is building. I know this product will be mainstream very soon.

Fast Pickle | Pickle Juice Shots

Fast Pickle's 3oz pickle juice shot replaces electrolytes lost through active lifestyles, early mornings, and late nights.

NOKT | Tart Cherry Sleep Gummies

Crafted with a powerful blend of adaptogens and phytomelatonin, NOKT supports your body’s natural sleep cycle—without the synthetic melatonin overload that can disrupt your rhythm.

Cool story on this brand here. The product ingredients look solid as well.

Bear Butt Wipes | Performance Hygiene

Bear Butt Wipes are flushable wipes designed for athletes and active lifestyles, emphasizing the importance of performance hygiene.

Biodegradable and tougher than your average leaf, Bear Butt Wipes are ready to tackle any adventure.

Jacked Grandma | Clean Protein Bar (Coming Soon)

Launching soon as the cleanest protein bar on earth. The bars are made with only four ingredients: peanuts, maple syrup, egg whites, and dried fruit.

Pumped to try this when it comes out!

Oakley | Mod5 Helmet + Eyewear System

Oakley’s Mod5 helmet is a modular, premium helmet designed for seamless integration with Oakley eyewear. It features adjustable venting, MIPS safety technology, a BOA fit system, and the Modular Brim System, ensuring both safety and a sleek, full-sport look.

✈️ Jet Lag Is A Choice

The only jet lag solution trusted by pro athletes, Navy SEALs, and world travelers.

Combines supplements, circadian science, and blue light glasses to reset your body clock and reduce inflammation caused by flying.

Helps eliminate fatigue, improve sleep, and boost immunity—so you feel great wherever you land.

Use Code PLAYBOOK for 15% OFF here.

Real Salt Lake + Utah Royals Sold to Blitzer and Miller

In a landmark deal, the duo behind the Philadelphia 76ers and Cleveland Guardians now officially own both MLS and NWSL franchises in Utah.

The message: Soccer’s future is local, pro, and integrated.

🌀 Your Mental Recovery Station (More)
Journaling, guided breathwork, and space to slow down.

🧉 Major League Pickleball x Once Upon A Coconut (More)
A performance-focused hydration play with tropical flair.

🏋️ Monarch Athletic Clubs expand to Playa Vista (More)
A wellness-first performance gym with elite coaching.

🧠 Fitness Brands Bet on IRL Events (More)
The next wave of marketing isn’t digital—it’s experiential.

🍺 Non-Alcoholic Beer Market to Hit $35B (More)
Performance lifestyles are shaping the next beverage boom.

🛏️ The World’s Best Pillow (More)
MVMi Sleep is reengineering how recovery begins—starting with your head.

🧃 ZOA drops new flavor pack exclusviely at Costco (More)
Because even The Rock likes a good deal.