Sabonis x Pulsetto | Courtside Recovery Meets Nervous System Science
Sacramento’s Domantas Sabonis is now the face of Pulsetto—a wearable vagus nerve stimulator built for relaxation, recovery, and mental reset.

VNS is being explored for everything from reducing inflammation to sharpening focus. Pair this with mindfulness or breathwork and you’ve got a recovery edge most athletes haven’t even unlocked.

Playbook Take — I have been following this brand for awhile. Shoutout to founder Povilas Sabaliauskas —the vision is real, and Sabonis is the perfect fit.

Porsche x NICE Recovery | Luxury Cooling Hits Your Palm
NICE Recovery, a cutting-edge therapy and technology brand, is putting enhanced recovery and wellness in the palm of your hand, literally. The manufacturer just announced the launch of what it’s touting as the world’s first precision handheld cooling device, the NICE ROCC.

The product, designed by Porsche and made in Boulder, CO, uses advanced electronic cooling to adjust users’ body core temperatures. It’s self-contained and requires no ice or water.

Playbook Take — I saw the news about this right after my article last week on palmar cooling and thought it was worth highlighting. Super excited for this category to grow! 

Dream Recovery | Second Wind Nasal Strips
Dream Performance and Recovery, a leading innovator in the sleep performance industry, launched Second Wind Nasal Strips. Made for high-performance athletes, daily movers, and beyond, the strips allow for greater oxygenation, helping users sleep deeper and work out harder.

Onnit | Alpha Brain, Now in Citrus Punch Gummy Form
The same formula trusted by athletes and creatives for sharper focus, quicker memory recall, and mental clarity—now in a portable gummy. Packed with vegan Omega-3s (DHA + EPA), lutein, zeaxanthin, and a low dose of caffeine (50mg from green tea)

Macho Protein Sauce | Fuel Your Pasta
Each jar of Macho Sauce packs 90g of complete protein from pea and rice sources, is 100% seed oil-free, and delivers bold tomato flavor with Italian herbs. Gluten-free, low-sugar, and ideal for pasta, rice bowls, eggs, or high-protein meal prep.

Salty | 72+ Trace Mineral Electrolyte
Launching May 9th: Salty is a next-gen hydration mix powered by over 72 trace minerals and fulvic acid for better cellular absorption. Founded by pro surfer Briana Cope and Isaiah

Puresport | Performance Headwear Just Leveled Up
This cap took over a year to get right. The all new Performance Cap. Available in Black and Green. Getting the fit right was a process. They tweaked the shape, shortened the peak, repositioned the perforations, and tested five strap systems before landing on this.

Legion | Protein Cereal That Hits the Crave Button
High-protein. Low-carb. No crash. Legion’s new High-Protein Cereal offers 20g of whey isolate-based protein per serving with just 4g of sugar. Available in Cinnamon Crunch, Chocolate Crunch, and Fruity Crunch—it’s nostalgia meets macros. Ideal for post-workout, late-night cravings, or clean snacking.

✈️ Jet Lag Is A Choice

The only jet lag solution trusted by pro athletes, Navy SEALs, and world travelers.

Combines supplements, circadian science, and blue light glasses to reset your body clock and reduce inflammation caused by flying.

Helps eliminate fatigue, improve sleep, and boost immunity—so you feel great wherever you land.

Use Code PLAYBOOK for 15% OFF here.

🎙️On The Pod

Zack Abbott, CEO and Co-founder of ZBiotics joins The Playbook podcast. We talk all things probiotics, his journey from microbiologist to entrepreneurship and the future of human health.

Get insights into his new favorite products helping him elevate his game, the latest health innovations, and his newest product attacking the fiber crisis.

Don’t Quit Launching Protein Soda, Raises $15M
Sports nutrition brand Don’t Quit is launching a new line of protein sodas. The sugar-free drinks will be available nationwide in retailers including 7-Eleven, Albertsons, Safeway and Walmart starting in July. Don’t Quit is also in the process of closing a new $15M funding round led by private equity firm Solyco Capital. Read More →

Puresport Secures £3.6M For Science-Backed Expansion
The U.K. performance wellness brand is scaling fast. With £3.6M in fresh capital, Puresport is expanding its product line—from nootropics to recovery essentials—and investing in athlete partnerships, clinical research, and global retail growth. They’re proving that clean can compete. Read More →

Eli Manning Reportedly Assembling Investment Group to Buy Giants Ownership Staked
The two-time Super Bowl champ now has skin in the game—literally. Eli joins the New York Giants ownership group, reflecting a larger trend: athletes turning post-career capital into leadership and equity at the highest levels. Read More →

🏀 Timberwolves Arena Goes EMF-Free (More)
In partnership with Airtech, the Minnesota Timberwolves have converted their arena into the first EMF-free professional sports venue.

🚚 Fit Truk | Mobile Outdoor Smart Gym (More)
Think food truck, but for fitness. Fit Truk is a fully equipped mobile smart gym featuring turf space, digital screens, free weights, and recovery tools.

🍊 Omorpho Becomes Official Weighted Vest of Orangetheory US (More)
To mark the collaboration, Omorpho has also launched a limited-edition G-Vest featuring Orangetheory’s signature orange accents and splat logo.