WHOOP Introduces The 5.0 and The WHOOP MG
A massive leap forward in health optimization tech. These new devices go beyond fitness tracking.

Think: core temp sensing, longevity algorithms, haptic breath training, and performance coaching—all personalized. Plus the 3x battery life is game-changing.

Playbook Take — The arms race in wearables is officially being won. I think some of these newer features will convert a lot of current OURA and Apple Watch users.

Kane Footwear x Baker Mayfield
Tampa Bay QB Baker Mayfield teams up with Kane Active Recovery. Kane’s mission—sustainable, recovery-first footwear—fits the hard-nosed Mayfield image.

Playbook Take — The NFL collab era is heating up. I love seeing Kane Footwear make it’s way into the hands of more pros. I still wear mine daily.

Inside Nutrabolt HQ | The Gym Built for High Performers
Nutrabolt—the brand behind C4, Cellucor, and Xtend—just revealed its new HQ gym in Austin, and it’s a statement.

Designed with SPX Gym Design, the 8,500 sq. ft. space is a temple of function and culture.

• 60-yard turf

• Sauna and cold plunge zones

• Full basketball court

• C4-branded boxing ring

Playbook Take — A reminder that when brand, facility, and training culture align, the results are elite. More brands take notes.

Momentous x Maui Nui | Fuel with Purpose
Momentous and Maui Nui Venison teamed up for a performance supplement collab that gives back. Introducing: Fuel – POG (Passion Orange Guava). $10 from every purchase goes to Holo ‘Ai, a local food-sharing initiative in Maui.

Fuel your training, feed a community. This is how you do purpose-driven product.

Under Armour | “No Weigh” Backpack 
UA’s latest drop is light on weight, heavy on performance. Designed to feel like it’s not even there, but built to carry everything from gym gear to tech.

Ritual | Pregame™ Redefines the Warmup
Meet the disruptors behind Pregame™—a new category of pre-performance ritual gear designed to prime athletes physically and mentally. From wearable tech to movement prep, this is a mindset-first launch.

Excited when I discovered this new brand. There is a ton of hype on products right now but your mind is still your best asset. That’s why I’m all-in on what the team is doing here helping people find flow via their pregame rituals.

LMNT | New Lemonade Salt
Your new summer squeeze is here. LMNT just launched a limited-edition Lemonade Salt.

Melin | HYDROlite Summer Restock
HYDROlite—the waterproof, ultralight training cap from Melin—is back in seasonal drops.

✈️ Jet Lag Is A Choice

The only jet lag solution trusted by pro athletes, Navy SEALs, and world travelers.

Combines supplements, circadian science, and blue light glasses to reset your body clock and reduce inflammation caused by flying.

Helps eliminate fatigue, improve sleep, and boost immunity—so you feel great wherever you land.

Use Code PLAYBOOK for 15% OFF here.

Anthony Edwards Is Building AE5 Enterprises
Whether it’s on the hardwood or at Paris Fashion Week, Anthony Edwards is playing both games. Fresh off a playoff run where he dethroned LeBron, Edwards is now building a lifestyle empire that could rival King James himself. Read More →

🏨 One&Only Expands to New York (More)
Luxury resort brand One&Only (Kerzner International) just announced a Hudson Valley property—bringing its wellness-first hospitality to the East Coast in 2028. Think: forest immersion meets ultra-luxury.

🎧Apple Music x UMG Launch Sound Therapy Collection (More)
Music as medicine. Apple and UMG dropped curated soundscapes designed to support sleep, focus, recovery, and mood optimization—tapping into neuroscience-backed frequencies.

🥫 ZOE App Flags Food Risk in Seconds (More)
The new ZOE tool lets users scan a food item and instantly understand how it affects their unique blood sugar and inflammation response. Precision nutrition at your fingertips.