Volume 54 | Athlete Intelligence

📰 The Pulse

NBA’s Jonathan Isaac Launches Faith-Driven Activewear Collection
Orlando Magic forward Jonathan Isaac just launched “UNITUS,” a sportswear brand grounded in Christian values. Focused on bold mission-driven messaging, the apparel includes performance cuts and activewear silhouettes intended to let athletes express their faith and values on and off the court.

Catapult Sports Acquires Weight Room Analytics Platform Perch
Catapult is all in on athlete intelligence. The global leader in sports performance technology just acquired Perch, the real-time weight room analytics platform trusted by the NFL, NBA, NCAA, and U.S. military. This marks Catapult’s second major move in the last 12 months following its acquisition of SBG last year.

Ultrahuman Launches Home Health Sensor
Ultrahuman’s new smart ring-compatible home health device measures air quality, sound levels, lighting, and temperature to optimize recovery and sleep. Positioned as a wellness-first alternative to traditional home sensors, it syncs with the brand’s wearable ecosystem to offer full-spectrum biomarker insights.

Ochy Partners with England Athletics to Bring AI-Powered Gait Analysis to Runners Across England
Ochy’s camera-based platform captures your stride via mobile and provides detailed gait analysis without wearables. Now, through a new partnership with England Athletics, their tech will roll out across clubs and coaching programs to reduce injury risk and optimize performance.

🧬 The Shop

Rally | The First Proprietary Orbital Massage Tool
Rally’s new orbital massage tool glides with your body, not against it. With up to 3,200 RPMs and whisper-quiet CALM™ tech, this device offers fascia-friendly therapy for everything from deep knots to post-surgery sensitivity.

Super excited to use this. This definitely feels like a one of a kind message gun. Cool story on how it got started!

Shiftwave | Transformative Recovery Tool Trusted by Pro Athletes & Neuroscientists
Shiftwave has quietly earned partnerships with the NFLPA, EXOS, and UFC PI without a cent spent on ads. Its immersive, full-body nervous system stimulation experience has become a breakout recovery hit across elite performance facilities. Now it's arriving at the mainstream wellness frontier.

Tom Brady | GOAT Gummies Officially Launch
Formulated with real fruit and free from artificial sweeteners, dyes, or flavors, Brady’s new line of gummies is made in France and designed to support active lifestyles with a cleaner ingredient deck. Now live on Gopuff.

I am a sucker for candy especially now that I am running alot more. The cleaner the better. Pumped to try these.

AmplifyeP24 | Focus on Protein Absorption, Not Intake
This new capsule helps the body absorb more of the protein you already consume, aiming to more than double bioavailability. Backed by Nobel-recognized enzyme science, amplifyeP24 reflects the growing shift toward utility and efficiency in sports nutrition.

While everything other brand is shoving protein in your face this brand is helping you absorb it. Genius and innovative.

Create Wellness | Sour Cherry Creatine Gummies
The brand brings flavor-forward, convenient creatine to the supplement shelf with a sour cherry gummy format designed for both taste and compliance.

Truely | High-Protein Breakfast Cereal
18g of whey protein per serving, under 160 calories, and sweetened naturally using spirulina, turmeric, and beetroot. Truely’s Fruity Cereal skips soy, wheat, and pea protein while delivering all essential amino acids.

Switchback | Tropical Mango Electrolytes
1,000mg of sodium and 400mg of potassium per serving (that’s a whole banana’s worth). AstraGin® is included to support nutrient absorption. No sugar, no junk—just clean hydration.

Huge fan of the founder Jeremy Miller. Excited to watch him keep growing this brand.

Wip Debuts Energy Pouches, Pioneering a New Era in the $120B Caffeine Industry
An innovative energy brand, is launching a category-defining product that reimagines how caffeine is consumed. By pairing the ubiquity and convenience of the oral pouch format with a modern formulation of natural caffeine and premium, straightforward ingredients, Wip aims not just to disrupt—but to redefine the $120 billion U.S. caffeine category.

👟 Supercharge Your Stride

Carbon fiber meets biomechanics. Aurorra’s Super Insoles are engineered for serious athletes—boosting energy return with every step, helping you run farther and faster.

Built for daily use in lifestyle shoes, athletic footwear, and boots. They are arch-neutral and feature 10x more energy return than standard insoles.

Whether you're training for a 5K or chasing a PR, this is next-level foot tech.

Get 30% OFF using code LUXEE-AXA30 here.

💰The Boardroom

Hudl Acquires Titan Sports to Bring GPS to Sub-Elite Market
Hudl just made its third acquisition this year, adding GPS wearable startup Titan Sports to its growing performance portfolio. Unlike its high-performance Wimu tracker (built by RealTrack Systems and used at FC Barcelona), Titan focuses on high schools, clubs, and small colleges—extending GPS data into the underserved sub-elite space.

Nerio Alessandri Invests in Acqua Filette®
Technogym’s founder is investing in Acqua Filette, one of Italy’s top-tier mineral water brands. Leveraging 40 years of wellness experience, Alessandri will help expand the brand’s footprint with a focus on premium hydration and lifestyle positioning.

Overtime

🚺 Momentous Launches ‘The Women’s Three’ & Pledges $500K to Close Gender Gap in Health Research (More)

🍦 Alec’s Ice Cream & Graza Collaborate on Pistachio Crunch (More)

☕ Throne Sport Coffee Refreshes Their Branding (More)

🍺 Tom Holland’s Non-Alc Beer Brand BERO Releases West Coast Style IPA (More)

🥣 Purely Elizabeth Launches a Protein Oatmeal Line (More)