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Volume 56 | Natural Energy
David Beckham's new honey powered snack brand, Meta x Oakley debut performance AI smart glasses, a real beef protein bar from Equip Foods and more!
Alec Grawe
June 24, 2025 • Estimated Reading Time: 5 minutes
📰 The Pulse
David Beckham announces BEEUP: Honey-powered fruit snacks for active families. David Beckham is entering the snack aisle with his latest venture: BEEUP, a honey-powered snack brand designed for active kids and families. Launching exclusively at Target stores nationwide, BEEUP offers a modern take on fruit snacks, using real honey to deliver natural energy without refined sugars or artificial ingredients.
Meta and Oakley announce new 'performance AI' smart glasses for athletes
Meta is expanding beyond its popular Ray-Ban Meta Smart Glasses with a new lineup of frames created in collaboration with Oakley. The Oakley Meta HSTN (pronounced HOW-stuhn, apparently) will be available in several variants, not unlike Meta's other smart glasses.
🧬 The Shop
Meta & Oakley | Perfomance AI Smart Glasses
The Limited-Edition Oakley Meta HSTN will be available for preorder starting July 11 for $499 USD, with the rest of the collection starting at $399 USD dropping later this summer.
The Avelo Supertrainer | Kickstarter
Meet the world's smartest running shoe. Built by ex-Nike creators, Avelo measures impact and form, then coaches you to run faster, stronger, and more resiliently.
Equip Foods | Beef Protein Bar
The first grass-fed beef protein bar that tastes like dessert. Delivers 20g of complete protein. Made with simple, real food ingredients like colostrum, tallow, collagen, date, and honey. Nothing artificial, ever.
Try Armra | Valera Pineapple
Bright. Zingy. Tropical. Limited-edition ARMRA Valera Pineapple drops soon, a simple-yet-transformative addition to any cool beverage.
Beekeepers Naturals | Kids Prebiotic Fiber Pops
Support your child’s digestion with our Kid’s Prebiotic Fiber Pops. In every pop, our fiber blend provides 3g of fiber and acts as a prebiotic alongside Propolis. Naturally sweetened with honey, it’s the daily choice kids love and parents trust.
Naked Nutrition | Sparkling Energy
Sparkling energy with nothing to hide. 200 mg of organic caffeine. 0 g of Sugar.
Only 6 Ingredients.
Amazefit | Helio Strap
The newest addition to the Amazfit ecosystem. Track heart rate, fatigue, and recovery even when your watch is off.
👟 Supercharge Your Stride
Carbon fiber meets biomechanics. Aurorra’s Super Insoles are engineered for serious athletes—boosting energy return with every step, helping you run farther and faster.
Built for daily use in lifestyle shoes, athletic footwear, and boots. They are arch-neutral and feature 10x more energy return than standard insoles.
Whether you're training for a 5K or chasing a PR, this is next-level foot tech.
Get 30% OFF using code LUXEE-AXA30 here.
Unilever to acquire men’s personal care brand Dr. Squatch
The transaction is expected to close later this year, subject to customary regulatory approvals and closing conditions.
Cosm to show PLL All-Star Game at its venues
Cosm and the Premier Lacrosse League have announced a deal to show the league’s Lexus All-Star Game. The competition, taking place in K.C.’s CPKC Stadium on July 5, will air at Cosm’s L.A. and Dallas locations.
Financial terms of the deal were not provided to SBJ. Negotiations were handled by Cosm’s SVP/Media & Content Peter Murphy and Tom Brady, PLL’s Chief Media & Marketing Officer. The connection was boosted by existing Cosm partner ESPN, also the media rights holder for the PLL.