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Volume 57 | Sweet Science
Honey is fueling human performance in brands like HNY+, Bold Bar, Ice Cream For Bears, and more!
Alec Grawe
July 01, 2025 • Estimated Reading Time: 4 minutes
📰 The Pulse
The Sweet Science of Performance 🍯
Honey is a major player — not just as a natural sweetener, but as a high-performance fuel for sport, health, and everyday energy.
It delivers quick, clean-burning carbohydrates, supports gut health, and even contains antioxidants and anti-inflammatory compounds that aid in recovery.
Unlike synthetic energy products, honey is real food — and more brands are using it to fuel athletes and optimize human performance.
HNY+ makes 100% organic honey packets infused with electrolytes and caffeine — a simple, powerful upgrade for workouts or long days.
PUNGAO created Vital Nectar, a honey-powered pre-workout that’s as natural as it gets.
BOLD Bar uses caffeine to fuel their clean protein bars — no fake sugars, sweetened with honey.
Ice Cream For Bears adds honey to their health-conscious ice cream so you can indulge and feel good.
Spirited Hive mixes honey into premium cocktails for a smarter drinking
David Beckham’s new snack line BEEUP is powered by honey.
Beekeeper’s Naturals is flipping the script on healthcare with bee-powered remedies that heal from the hive.
Manukora delivers raw mānuka honey straight from New Zealand.
Together, these brands are redefining honey as a true super-ingredient — not just for sweetness, but for strength, stamina, and smarter living.
🧬 The Shop
STEPR | TREADSLED VPR
Introducing the world’s first curve treadmill powered by patented VPR™ resistance. The STEPR TREADSLED™ isn’t just a runner... It’s also a sled-push machine. Switch seamlessly between smooth, free-running strides and full-resistance sled mode with a flick of the switch. Pre-sale open now!
HoverAir | X1 Flying Camera
HoverAir is an innovative self flying camera for capturing content. Control the pocket sized drone from your wrist or phone.
Zygo Z2 | Underwater Bluetooth Swimming Headphones
Live audio—straight from your phone to the headset. The new model is a streamlined design with enhanced audio, farther range, longer battery life, lap counting, and on-the-go charging.
ASRV | Women’s Collection
ASRV dropped a women’s collection with their signature DNA
Goodles | Cheddy Mac Cups
Goodles launches NEW high-protein Mac & Cheese cups packing 11g of protein in each tub.
Four Sigmatic | Focus Ground Coffee
NEW Focus Medium Roast now at Whole Foods.
Rho | Liposomal Creatine
Rho re-stocks Liposomal Creatine. It’s easy to use, great-tasting, & gentle on your stomach — everything regular creatine isn’t.
🎙️ On The Pod
Founder and CEO of Smearcase, Joe Rotondo, joins me for an episode on The Playbook podcast.
We talk his inspiration on creating a healthy ice cream using cottage cheese, his new love of HYROX, the core products in his flowstack, and more!
🌽 Snack Smarter With MASA
Feel Good. Look Good. Snack Good.
MASA are classic tortilla chips handmade with only three natural ingredients— organic corn, grass fed tallow, and sea salt. They are 100% seed oil and pesticide free.
Get 20% OFF using code LUXEE here.
💰 The Boardroom
D1 Training Surpasses 150 Locations – And The Franchise Brand is Just Getting Warmed Up.
Founded in 2001 by former NFL player Will Bartholomew, and based in Nashville, D1 Training is positively impacting the lives of 30,000 athletes of all ages. With 150+ locations nationwide, and 200+ more franchises in various stages of development, D1 is one of the fastest growing private companies in the nation