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- Volume 58 | Stretching Limits
Volume 58 | Stretching Limits
Drew Brees makes billion bet on stretching, Rumble co-founders launch self-defense inspired fitness concept, and Steve Aoki x Neuro drop new mint flavor.
Alec Grawe
July 08, 2025 • Estimated Reading Time: 6 minutes
📰 The Pulse
Why Drew Brees Is All-In on Stretch Zone, A Booming Brand With 400 Locations.
The fast-growing assisted stretching franchise just opened its 400th studio, marking another milestone in what’s been an impressive few years.
NFL legend Drew Brees teamed up with Stretch Zone in 2021, and he continues to work with the brand today. Currently serving as a brand partner for Stretch Zone, Brees’ commitment to the franchise goes deeper than surface level.
The Playbook Take — I’m someone who is religious when is comes to stretching. You truly do feel like a million bucks after a quality session. I love how this partnership with Brees grew organically with him starting out as a customer. Excited to watch them continue to expand while helping people with essential recovery methods.
Rumble Co-Founders Launch The Pack, a New Concept That Blends Self Defense & Group Fitness
Noah Neiman and Andy Stenzler have big plans for their new boutique fitness brand, which features strength training, high-intensity cardio and a distinct form of self-defense training they call “street defense”.
His new concept combines three core modalities: strength training on Technogym benches, cardio on Rogue Assault Bikes and self-defense moves performed on a “BOB” bag, also known as a body-opponent bag.
Classes will run for 50 minutes, and they’re designed to help people build real-world skills for self-defense while also getting into great shape.
The Pack is aiming to open its doors in early August in NYC, with pre-sales expected to become available to the public starting on July 15th.
The Playbook Take — I love when people innovate a space that can feel boring and routine at times. Plus teach people valuable skills while helping them get in great shape. The brand even goes a step further with a meaningful logo and exclusive music played during classes.
Wellness Brands Back Women’s Sports
Period care brand Sequel became the first official tampon sponsor of the WNBA’s Indiana Fever. Teams and fans will both receive in-stadium access.
Founded by former Stanford athletes Amanda Calabrese and Greta Meyer, Sequel’s patented spiral tampon is designed to support peak performance during menstruation.
The Playbook Take — Paired with athlete deals and content activations, apparel, CPG, and beauty brands are prepping for the future where women’s sports aren’t a sideline story, but the main stage.
🧬 The Shop
Neuro x Steve Aoki | Strawberry Cake Energy & Focus Mints
Just dropped today! Neuro and Steve Aoki collab on a new strawberry cake flavored mints. For you main stage moment, or channeling your inner headliner. Powered with 20mg of natural caffeine, L-theanine, and B vitamins to keep your energy high.
Throne Sport Coffee | Premium Charged Latte
Their new formula now with ultra-filtered lactose free milk, 10g of protein, natural flavors and sweeteners.
LARQ | Bottle PurVis 2
Enhance water quality with 2-stage filtration and purification for cleaner, better-tasting water. PureVis™ technology activates every 2 hours to keep your bottle clean and stink-free. Lab-tested and proven.
VUUM 2.0 | Sparkling Protein
The world’s first sparkling plant protein water launched a second wave. 10g of clear, easy-to-digest protein plus clean caffeine for focused, steady energy. Flavors include Strawberry Dragon Fruit, White Peach Ginger, and Watermelon Key Lime.
HEIGHTS | Hydrate+
No sugar. No crash. Just clean electrolytes and Cognizin® for energy, focus, and hydration that works harder than water. Flavors include Lime Margarita, Peach Spritz, and Mango Giner Mule.
Kailo | Plant Based Portein Bar
Naturally sweetened with dates and jam-packed with oats, chia seeds, and cacao, Kailo bars are always plant-based and loaded with 14 grams of protein (or more) in every bar.
🌽 Snack Smarter With MASA
Feel Good. Look Good. Snack Good.
MASA are classic tortilla chips handmade with only three natural ingredients— organic corn, grass fed tallow, and sea salt. They are 100% seed oil and pesticide free.
Get 20% OFF using code LUXEE here.
💰 The Boardroom
Othership Raises $11M To Grow Social Sauna & Ice Bath Experience
The trendy experiential wellness brand is turning contrast therapy into a social ritual, with a second NYC location opening in Williamsburg this summer and plans for broader U.S. expansion
Volo Sports Acquires Rival ZogSports
Volo Sports, a category-leading adult recreational sports organizer, acquired competitor ZogSports, expanding its reach and fueling growth.
HighPost Takes Stake in Grass-Fed Protein Brand Equip Foods
With demand for animal-based protein on the rise, Equip locks in a new partner to help fuel its next stage of growth