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- Volume 61 | Dialed
Volume 61 | Dialed
Luka Dončić new lean look, Bam Adebayo teams up with BodyHealth, Sauce Gardner is protecting his brain with this new tech, and Travis Barker is turning runs into concerts.

📰 The Pulse
Summary — After criticism about his conditioning, Luka has transformed his offseason with a strict gluten‑free, low‑sugar diet (aiming for ~250 g of protein daily), intermittent fasting, and two-a-day workouts focusing on strength, agility, HIIT and yoga—all coordinated by his “Team Luka.” He's logging major lifts (720 lb squats) and shared that “my whole body looks better.”
The Playbook Take — It’s refreshing to see a superstar embracing long-term physical discipline—this version of Luka is built for durability and dominance. Can’t to see how he looks come October.
Summary — NBA All‑Star Bam Adebayo has partnered with BodyHealth to launch a NSF Certified for Sport supplement line—highlighting Perfect Amino tablets, powders, and electrolytes—safe for athletes and integrated into his personal regimen along with greens and reds for recovery and energy.
The Playbook Take — Bam’s commitment to clean, high‑quality supplementation shows how elite athletes are turning toward certified recovery tools for peak performance.
Summary — NY Jets cornerback Sauce Gardner is now a brand ambassador for Q‑Collar, an FDA‑cleared device worn around the neck to reduce “brain slosh” during impacts by increasing intracranial blood volume—backed by over 25 peer‑reviewed studies and offering athletes added brain protection without interfering with performance.
The Playbook Take — Smart gear like the Q‑Collar marks a new era in athlete safety—prevention is better than reaction when it comes to brain health. I’d love to see more professional athletes (contact sports) use this possible life saving device.
Summary — Represent 247 launched its inaugural “Mission: Rivington” race—a 12‑hour endurance challenge featuring 20 teams and 100 athletes doing hourly 5 K runs and SkiErg sessions. The event merges competitive endurance with community camaraderie.
The Playbook Take — It’s a creative race format that encourages both teamwork and individual grit—a great example of endurance racing evolving beyond solo efforts. I wish I was across the pond for this. 247 continues to build an unmatched energy around their brand.
Summary — Spotify and Blink‑182’s Travis Barker have teamed up to launch “Run Travis Run” 5 K race series in four U.S. cities this fall (Chicago 9/20, Palm Springs 10/5, Las Vegas 10/18, Santa Monica 11/9). Barker curated an adrenaline‑charged playlist, general ticket sales open July 25, with a portion of proceeds benefiting CORE. Virtual tickets available too.
The Playbook Take — Music sets the pace—and with Barker’s playlist driving the vibe, this series blends performance with culture in a uniquely motivating way.
🧬 The Shop
Cadence | The Orange Core Hydration Sachet
A hydration blend designed to support cellular function and recovery—now in a bright citrus burst.
Momentous | Creatine Lemon Packets
A daily brain + body need. Same gold-standard Crepure Creatine - now in refreshing lemon flavor on-the-go packs.
HumanN | SuperBerine
Now available at Sam’s Club: doctor-formulated capsules to support metabolism, blood sugar, and cardiovascular health—featuring ultra-potent berberine.
Chirp | Halo Foot Pads
New from Chirp —These specially designed pads bring the proven power of TENS and EMS therapy directly to your feet, offering customizable relief exactly where you need it most.
Neutonic | Blue Raspberry
A clean, cognitive-boosting drink now in Blue Raspberry—packed with nootropics and adaptogens to enhance focus without the crash.
Beam | Pre-Workout
This 4-in-1 formula hits all angles: focus (L-Tyrosine + Cognizin), hydration (electrolytes), and endurance (Beta-Alanine)—without overstimulation.
My Protein | Lemon Sherbet Electrolyte Gummies
Hydration just got tastier—these tangy gummies deliver essential electrolytes in a convenient, candy-like format.
Tonal | Daily Lift
Tonal just launched Daily Lift, a new beta feature that creates a personalized strength session for you every day.
Wattbike | Longevity Tracking
Wattbike adds longevity tracking with healthspan score feature.
Holywater | New Flavors
The function-forward drink loaded with ketones, adaptogens, and nootropics drops four new bold flavors: Blackberry Lemonade, Lemon Lime, Cola, and Tropical Citrus.
Novos | Longevity Bar
Developed by top longevity scientists, a renowned dietitian, and a pastry chef formerly of Michelin Three-Star The French Laundry. The first and only longevity bar—up to 20 superfoods, built-in supplements, and complete nutrition backed by lifespan research.
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💰 The Boardroom
Athletic Brewing, Arsenal Extend Non-Alcoholic Beer Partnership
The Premier League club renews its partnership with Athletic Brewing, continuing to offer alcohol-free options at Emirates Stadium and spotlighting mindful drinking for athletes and fans alike.
HYROX partners with Third Space, one of London’s most premium gyms, integrating its race-style training into high-end fitness spaces—blending grit with exclusivity.