Volume 64 | Infinite Range

📰 The Pulse

Stephen Curry Partners with Google as Performance Advisor (More)

Summary — Four-time NBA champ Stephen Curry has signed on as a Performance Advisor with Google. His role will focus on leveraging AI and data insights to enhance athlete training, skill development, and fan experiences. Curry’s reputation as one of the most disciplined and forward-thinking players in sports makes him a natural fit for Google’s expanding sports-tech initiatives.

The Playbook Take — Curry isn’t just changing how the game is played—he’s shaping how it’s taught and optimized. With AI at the center, this move feels like the beginning of a new playbook for performance.

Christian McCaffrey Joins While on Earth as Co-Founder + Investor (More)

Summary — NFL star Christian McCaffrey has signed on as both co-founder and investor of While on Earth, a lifestyle and wellness company blending performance science with sustainable living. McCaffrey will help shape product direction while serving as the athlete face of the brand, putting authenticity front and center.

The Playbook Take — McCaffrey isn’t just endorsing—he’s building. Athlete-founded wellness brands carry a different weight, and this play is super smart. While On Earth was founded by former NOBULL marketing exec Todd Meleney. I love seeing athletes get skin in the game with young promising brands they truly believe in.

Inactive’s Performance Sleep Mask Heads to NFL Teams (More)

Summary — Sleep-tech startup The Inactive Company will distribute its high-performance sleep masks to 9 NFL teams with overseas travel this season. The masks use light-blocking, temperature-regulating, and circadian-alignment features to help players recover across time zones. With NFL games expanding abroad, managing sleep and jet lag has become a critical competitive edge.

The Playbook Take — Sleep is the new frontier of performance—and the NFL knows it. It’s important to keep helping players adapt to changed in circadian rhythm faster overseas, it could change how teams prep for international play.

🧬 The Shop

AG1 | AGZ Sleep Line
The greens giant goes after ZZZs with a new nighttime recovery formula built to support deep rest and overnight recovery. With clinically-studied key ingredients including adaptogens, herbs, and minerals, AGZ is a melatonin-free formula designed to improve your sleep quality.Coming in flavors mixed berry, mint chocolate, and chocolate.

Project Rock x Underarmour | PR8
The Rock’s performance footwear line launches new training shoe. With the ultra-breathable upper, responsive UA HOVR™ cushioning and UA TriBase™ to maximizes ground contact, the PR8 is built to help you push beyond your limits.

Ancient Nutrition | Collagen + Creatine
This formula combines 5g of creatine monohydrate with clinically validated fermented eggshell membrane collagen and real food electrolytes to support lean body mass, recovery, cognitive health and hydration balance.

Heart & Soil | Grass-Fed Whey Protein 
Coming in Unflavored and Chocolate Sea Salt, made from 100% grass-fed cows and processed low and slow to preserve nutrients. The protein is NSF Certified for Sport, third-party tested, and free of fillers, hormones, and additives.

Perfect Amino | Perfect Amino + Electrolytes On The Go
Now take your perfect amino and electrolytes in on-the-go packets.

Salomon | S/LAB Ultra Glide 1.5
Step into the perfect mix of comfort and dynamism with S/LAB Ultra Glide 1.5. From the first mile to the last, enjoy game-changing comfort, enhanced stability & soft, dynamic cushioning that adapts to your needs over distance

Superpower | Membership Pricing Lowered
The fast growing health intelligence service is now available for only $199. 100+ lab tests. Every year. Detect early signs of 1,000+ conditions.

⚡️ Needle-Free IV Alternative

Want IV-level NAD+ without the needles, clinic wait, or sky-high price tag? Meet Ion Layer—the #1 needle-free IV alternative.

Each medical-grade, battery-powered patch delivers 500 mg NAD+ and vitamin infusions directly through the skin, bypassing digestion for higher absorption than pills. No sticker gimmicks—this is a wearable device built for performance and recovery.

At just $83 per treatment, it’s a fraction of the clinic cost—and you can use it anywhere: while training, working, or just living your day.

Backed by NFL safety Taylor Rapp, biohacker Ben Greenfield, and leading physicians like Dr. Amy Killen, Ion Layer is changing how high performers recover and optimize.

Pro-level recovery, now on your schedule.

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💰 The Boardroom

Joe Burrow Partners with Alo (More)
Cincinnati Bengals QB Joe Burrow has teamed up with Alo, the global activewear and wellness brand on ALO Conquer Collection. The deal positions Burrow as a face of Alo’s performance-driven men’s line while aligning him with the brand’s growing presence in both fashion and functional wellness.

F1’s Charles Leclerc reveals creative studio venture, Sidequest (More)
F1 driver Charles Leclerc has launched his own creative studio named Sidequest that was “born out of Leclerc’s personal interest in off-the-track endeavors,” according to Kanika Talwar of WOMEN’S WEAR DAILY. Based out of Monaco and Amsterdam, Sidequest said that it will “converge the worlds of brands and talent, such as athletes, to create authentic storytelling with long-lasting impact.”

MLP’s Los Angeles Mad Drops sell majority stake at $13 million franchise valuation (More)
Major League Pickleball’s Los Angeles Mad Drops have sold a controlling stake in the franchise at a valuation of $13 million to Mad Drippin SPV, LLC. Mad Drippin SPV, LLC is a Texas-based group with deep ties to the Greater Los Angeles area, with members from a variety of professional backgrounds, including healthcare, pro sports team ownership and management, oil & gas, real estate, and family office management. LA's existing ownership group, including Drew Brees, Jayson Tatum, Josh Allen, Haley Jones, Zubin Mehta, and Ryan Serhant, will remain part of the ownership team.

Overtime

• D1 Training Launches The Turf: A Dynamic Podcast with CEO & Founder Will Bartholomew (More)

• Wearables Move Beyond Fitness With Nuna Pendant, a $299 AI Necklace That Tracks Emotional Health (More)

• The Yard Gym Bets on Strength & Style to Win the US Market (More)

• Nike Basketball Introduces Caitlin Clark as a Signature Athlete and Unveils Her New Signature Logo (More)

• NFL and Microsoft Expand Technology Partnership to Include New AI Uses (More)

• ATP Tennis IQ Powered by PIF (More)