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- Volume 65 | Game Ready
Volume 65 | Game Ready
Josh Allen invests in Therabody, Travis Kelce's new bet on sports hydration, and streetwear brand Kith opens new luxury wellness club.
Alec Grawe
September 04, 2025 • Estimated Reading Time: 6 minutes
📰 The Pulse
NFL MVP Josh Allen Tapped as Therabody's First Performance Advisor (More)
The Bills QB is now an official Therabody athlete, investor, and advisor. The new role as Performance Advisor expands the long-standing relationship between the league's MVP and Therabody beyond just a passionate brand champion and investor, bringing his experience, elite performance insights, and on-field credibility into the company's innovation and athlete-education efforts.
The Playbook Take — Absolutely love this partnership for Therabody. Positions them right alongside Hyperice with Mahomes. The Hyperice vs Therabody rivalry reminds me a lot of Nike vs Adidas. I am a huge fan of them both.
C4 ENERGY Announces Saquon Barkley Appreciation Day with Philly Fan Takeover (More)
C4 Energy is celebrating Saquon Barkley Appreciation Day, and they’re going all out to welcome the newest member of the C4 family. Fans can expect a social giveaway, limited-time only merch, and the ultimate Philly takeover with a mobile celebration that is making stops at iconic city locations before wrapping at Lincoln Financial Field for the season opener.
Kith’s Luxury Wellness Club (More)
Kith has officially opened the doors to Kith Ivy, a members’ club located in the heart of Downtown New York City.
With annual fees apparently over $36,000 USD, the hybrid cultural hub is also home to a padelball court, the first Erewhon location outside of Los Angeles, Cafe Mogador, a full-service Giorgio Armani spa, and a gym.
Kith Ivy opens to its members later this fall, though a solidified date has not yet been confirmed.
The Playbook Take — I love that the streetwear giant Kith is stepping beyond fashion—unveiling a luxury wellness club that merges fitness, recovery, and lifestyle.
Exos x Power Plate
Training powerhouse Exos and Power Plate are teaming up to redefine recovery and human potential with vibration-based tech. A new era of performance programming could be on the way.
🧬 The Shop
Garmin | Fenix 8 Pro
Garmin just dropped the Fenix 8, their most advanced multisport GPS watch yet. More battery, more data, SOS calling and more ways to stay locked in.
RNWY | SALTT Carbs
A clean carb source built for endurance athletes. A Carbohydrate and electrolyte supplement that provides sustained energy and hydration to optimize endurance, stamina and performance. New flavors include Raspberry Lemonade, Melon, and Unflavored.
Ice Cream for Bears | 4 New Flavors
The new healthy ice cream brand just went wild with Cookies & Cream (Chubbies & Cream), Cookie Dough (Dough Bear), Cinnamon (Churro y Burrow), and Basic Bear (Pumpkin Spice coming 09/15/25).
Grün’s | Grünny Smith Apple
Gruun expands their daily nutrition gummy line with a crisp Granny Smith apple flavor.
⚡️ Needle-Free IV Alternative
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Each medical-grade, battery-powered patch delivers 500 mg NAD+ and vitamin infusions directly through the skin, bypassing digestion for higher absorption than pills. No sticker gimmicks—this is a wearable device built for performance and recovery.
At just $83 per treatment, it’s a fraction of the clinic cost—and you can use it anywhere: while training, working, or just living your day.
Backed by NFL safety Taylor Rapp, biohacker Ben Greenfield, and leading physicians like Dr. Amy Killen, Ion Layer is changing how high performers recover and optimize.
Pro-level recovery, now on your schedule.
👉 Get $100 OFF your first kit at checkout using code PLAYBOOK here.
💰 The Boardroom
Travis Kelce Joins Hydration Drink Recover 180 As Investor & Advisor (More)
The Chiefs TE has invested in Recover 180, joining a roster of top athletes backing functional hydration. Kelce says the partnership makes sense because it fits his lifestyle. “What you put in your body matters when you’re trying to perform at the top level,” he explained. “RECOVER 180 is clean, organic hydration. It helps with recovery without all the sugar and artificial stuff.”
It’s no surprise Kelce is moving into ownership. He’s been intentional about expanding his influence off the field, building a portfolio that stretches across sports, entertainment, and business. Now, he’s targeting one of the most competitive categories in consumer products: sports drinks.