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- Volume 68 | Brain Power
Volume 68 | Brain Power
Omorpho makes its Hollywood debut, Tom Brady sells longevity protocols to Aescape, Brooks Bash runs 37 ultras in a row. Plus, new Meta x Oakley AI glasses, Cadence opens NYC retail store, and Ben Stiller launches better-for-you soda.
Alec Grawe
September 23, 2025 • Estimated Reading Time: 7 minutes
📰 The Pulse
OMORPHO Makes Its Hollywood Debut in Jordan Peele’s “HIM” starring Marlon Wayans and Tyriq Withers
The innovative gravity-weighted vest just got its star moment on the big screen. A training essential that blends sleek design with resistance-on-the-go is now grabbing Hollywood attention. (More)
The Playbook Take: This is how niche gear breaks mainstream — performance tools become cultural symbols once they hit film and entertainment.
Cadence Opens Up Fuel Shop in NYC
Fuel shop or art store? Cadence blurs the line, combining performance fueling with a curated experience that feels more gallery than convenience stop. Located at 2 Rivington St, NYC. Open daily through September 28 Monday–Saturday 10–6 | Sunday 11–5. (More)
The Playbook Take: Fueling is becoming lifestyle. Brands that blend utility with experience will own the athlete’s daily routine.
Andrew Sendejo Shares Story Behind Brain Tree Hydration
After a 12-year NFL career, Sendejo isn’t just coasting in Cabo — he’s tackling cognitive health. Brain Tree is built with a product-first mentality, zeroing in on brain function as one of the most misunderstood and ignored parts of wellness. (More)
The Playbook Take: Hydration isn’t just physical anymore — it’s neurological. Expect more players in this performance-cognition crossover.
Brooks Bash Runs 37 Ultras in a Row
The founder of Live Earthy , a coffee alternative made with cacao and functional mushroom, has already clocked 1,201 miles. He has sold 1466 bags with a goal of 5000. Growing awareness for his startup through endurance like no other. (More)
The Playbook Take: Authentic storytelling through action. Bash is literally running his business into existence — and athletes are responding.
🧬 The Shop
Meta x Oakley | Vanguard AI Glasses
Futuristic performance eyewear that merges Oakley’s sport design with Meta’s AI — giving athletes real-time insights and smarter training feedback right through their lenses.
Meta x Oakley AI Glasses
BPN | G.1.M Sport & Sport+ (Now Bottled)
Bare Performance Nutrition’s flagship endurance fuel — upgraded into grab-and-go bottles. Packed with carbs + electrolytes, ready to power any session, anywhere. Exclusive sold on Amazon for the time being.
Cadence | Core 24 Fuel Gel
A clean, science-backed gel designed to keep athletes fueled during long training blocks and race days packed with 24g of precise carbs — easy on the stomach, strong on sustained energy. (Coming 09.25.25)
Cadence Core 24 Gel
Momentous | Longevity
A new supplement built for cellular health and healthy aging, combining cutting-edge research with practical daily use for athletes and high-performers.
Huppe | Arcade Basketball
The world’s most advanced basketball arcade system, engineered with pro-level shooting analytics and arcade-style fun — bridging sport, gaming, and performance.
Grüns | Immün
The daily super greens gummy enter the immunity space. Packed with 13 powerhouse ingredients Immün gives you the daily immune support you need to stay ready for whatever.
Immün Gummies
Beekeeper’s Naturals | Propolis Throat Soother
A natural honey + propolis spray crafted to calm and protect the throat — perfect way to bulletproof the immune system.
Ben Stiller | Stiller’s Soda
Ben Stiller has entered the better-for-you soda game with Stiller’s Soda. Coming in flavors root beer, lemon-lime, and a Shirley Temple
🫁 Breathe Better with AIRWAAV
Performance starts with how you breathe.
AIRWAAV’s new Nasal Performance Strips are engineered to open your airways, increase oxygen flow, and reduce breathing resistance — so you can go harder, recover faster, and feel stronger in every session.
Lightweight, comfortable, and athlete-tested, they’re the simplest upgrade to your training you’ll ever make.
👉 Try AIRWAAV Nasal Strips today.
🎙️ On The Podcast
From LSU trainer to Head Athletic Trainer at Miami FC, Gabby Arancio has spent years on the frontlines of sports performance, helping athletes push their limits while staying healthy.
She’s now the founder of Gameplan, an athlete-focused skincare brand inspired by her experience working with collegiate and professional athletes.
Gabby shares how her years on the sidelines shaped her mission to solve overlooked problems for athletes, from hygiene to recovery, while building confidence on and off the field.
From youth sports to run clubs to HYROX, her products are designed to fit seamlessly into the daily routine of any athlete or weekend warrior.
The packaging itself was inspired by current NFL TE Stephen Sullivan, who drew the route trees featured on the Gameplan packaging you see today.
Tune in for her journey from trainer to entrepreneur, the importance of building community, and the daily flow that keeps her at her best.
💰 The Boardroom
Aescape Adds Tom Brady
Massage robotics brand Aescape acquires Brady’s longevity protocols and brings him into the C-suite as Chief Innovation Officer. A move signaling their continued investment in innovation, elite athletics, and luxury wellness. (More)
Next Health Acquires Lindora
The wellness chain adds Lindora (from Xponential Fitness) to its portfolio, expanding its footprint in preventative health and longevity. (More)
HYROX x Speediance
Hyrox becomes the official digital training partner of Speediance, with a new HYROX Training Program available exclusively on Gym Monster. It’s race-day preparation meets intelligent home fitness. (More)
The Playbook Take: Functional fitness is going digital, and collabs like this are steering the future.