Volume 81 | Light Work

 THE PULSE

While On Earth × Athletic Brewing Turn the Big Game Into a Wellness-First Experience

Performance, community, and non-alcoholic culture collide in San Francisco ahead of football’s biggest weekend. Ahead of the Big Game, performance wellness brand while on earth™, co-founded by NFL star Christian McCaffrey, is teaming up with Athletic Brewing Company to bring a two-day experiential pop-up to life inside the SPORT BEACH Clubhouse in San Francisco’s SoMa district.

Running February 5–6, the activation blends movement, recovery, retail, and community—offering morning run clubs, athlete-led programming, and an experiential retail space designed for modern athletes and operators alike. This isn’t a brand booth. It’s a live demonstration of where performance culture is heading.(More)

Red Light Therapy Moves From Muscle Recovery to Brain Health in Contact Sports

For years, red light therapy has lived in the recovery room—used for muscles, joints, and sleep. New research suggests it may belong somewhere even more critical: the brain.

A recent University of Utah study, published in The Journal of Athletic Training and highlighted by U.S. News & World Report in January 2026, found that near-infrared light therapy significantly reduced markers of brain inflammation in college football players across a full season.

Here’s what stood out — Athletes who received near-infrared light three times per week for 20 minutes showed no increase in neuroinflammation over the season. The placebo group, by contrast, showed clear inflammatory changes on MRI. In a sport defined by repetitive sub-concussive impacts, that’s a meaningful signal. (More)

Fulham FC Brings Elite Recovery to the Club—and Community—with BON CHARGE

This week, Fulham Football Club announced a new partnership with BON CHARGE, naming the wellness tech leader its Official Red Light Recovery Partner and Official Recovery Partner. The collaboration integrates BON CHARGE’s science-backed recovery tools—red light therapy, PEMF, infrared sauna, and blue-light management—directly into Fulham’s performance and recovery programs across the men’s and women’s teams.

But this partnership goes beyond the training ground. In a first-of-its-kind move, BON CHARGE will also anchor recovery and wellness experiences at Fulham Pier, the club’s riverside destination opening in 2026. Elite-level recovery—once reserved for professional athletes—will be embedded into a public-facing spa and hospitality environment, available to members and visitors alike. (More)

THE SHOP

Vivobarefoot Motus Strength II

At first glance, the Vivobarefoot Motus Strength II looks familiar. On foot, the upgrades are immediately noticeable.

A redesigned tongue construction creates a more secure, adaptable fit through the midfoot—crucial when transitioning between lifts, sled work, and explosive movements. The new ribbed KPU overlay allows the upper to flex naturally with the foot while improving durability and airflow, two areas that matter when training intensity ramps up.

Underfoot, the Motus Strength outsole remains the star. A low-profile 2mm base with 1.5mm lugs delivers dependable traction without disconnecting you from the ground. High midfoot sidewalls add lateral stability for cross-training and quick direction changes, while still preserving natural foot mechanics. (More)

247 Enters the Plated Era With ARC-4

Hybrid athletes have a footwear problem. Carbon-plated racers are fast—but unstable under load. Trainers are stable—but feel dead on the run. As more athletes split their weeks between road miles, gym sessions, and mixed-modality training, the gap between “running shoe” and “training shoe” has only widened.

247 thinks it doesn’t need to. On February 4, 2026, Represent’s performance division, 247, is released the ARC-4—its first carbon-plated running shoe, designed specifically for athletes who move between endurance and strength. (More)

Perch Launches P2

Catapult–owned Perch just unveiled Perch P2, its next-generation weight room performance monitoring system—designed to be faster, smaller, and more precise as elite programs demand real-time insight at scale.

Over the last decade, Perch has tracked 25+ million sets across 300+ elite programs, evolving from an MIT prototype into a foundational layer of modern strength & conditioning. P2 represents the biggest hardware leap yet, translating years of applied learning into a device built for accuracy, portability, and seamless integration inside the weight room. (More)

Reflexion

Physical training is table stakes. The next edge lives in how fast athletes see, decide, and act.

Reflexion is one of the few platforms treating cognitive performance with the same seriousness as strength, speed, and conditioning—offering a fully connected system that trains the brain wherever athletes train. (More)

SuppCo Launches Original Research

SuppCo is launching its own original research program—marking a meaningful shift in how supplement efficacy is studied, discussed, and understood.

Rather than funding studies to validate products or marketing claims, SuppCo’s research arm is designed to answer the questions users actually care about but the industry rarely studies. Not because those questions lack importance—but because they often lack a clean commercial incentive. (More)

🔋 Recovery At The Push Of A Button

Finally — a recovery tool that speaks your body’s natural language: frequency. Your cells are like batteries — powering every thought, heartbeat, and movement. But stress, screen time, and overtraining drain that charge fast.

HAELO uses Pulsed Electromagnetic Field Therapy (PEMF) to restore cellular energy and balance at the push of a button.

• Backed by 2,000+ double-blind studies

• Trusted by elite coaches, Olympians, and pro athletes

• Designed for at-home use

Just choose a Frequency Set in the app, place the coil on your body, and hit play. Each session aligns with your body’s natural rhythm — helping you regulate, repair, and recharge from the inside out.

👉 Use code PLAYBOOK and get $300 OFF

🎙️ ON THE PODCAST

We sat down with Peter Nelson II, founder of SISU Sauna, to talk about building grit — literally.

Peter breaks down how traditional sauna improves longevity and performance, why shared discomfort creates community, and how he’s completed 33 ultramarathons alongside his father. We also dive into SISU’s journey from gym-born idea to national sauna brand, the lessons learned from major inventory setbacks, and Peter’s full flow stack for training, fueling, and recovery.

If you’re interested in endurance, recovery, or building something meaningful without cutting corners — this one’s a must-listen.

📰 Full article here.

THE BOARDROOM

typti Enters the Racket Sports Arms Race

typti is expanding aggressively into racket sports with backing from Drew Brees and Tony Robbins. A new racket sport is emerging—designed for longer rallies, quieter play, and culture-first adoption. (More)

Travis Kelce Partners With Sleep Number

Travis Kelce is partnering with Sleep Number to emphasize sleep as a performance lever, not a luxury. The collaboration underscores how recovery—especially sleep—is now treated as a competitive edge at the highest level. (More)

OVERTIME

 🏀 Dennis Schroder in the 247 x PUMA All-Pro NITRO™ 2 (More) 

🧠Willie Nelson’s THC Beverage Brand Raises $15M To Enter the Wellness Aisle (More)

🦾 Solidcore To Open New Flagship in NYC’s Gramercy Park Luxury Condo Building (More)

📲 Mario Lopez Joins Longevity Platform Hone Health in Latest Wellness Play (More)

🩸Function Sues Rival Lab-Testing Startup Superpower, Alleging False Marketing (More)