Happy Sunday Playbook fam!

We are excited to debut a newly curated look and feel to our previously private publication.

What’s The Playbook? The Playbook is your go-to-resource for discovering game-changing trends, insights, products, and brands.

Our focus is to help improve your performance, recovery, longevity, and wellbeing. Whether you are a professional or endurance athlete, fitness or wellness enthusiast, biohacker or high-performing entrepreneur, or anyone curious about how you can live your best life, you are in the right place.

Thanks for being a part of the fam, let’s reach new heights together.

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Trend Spotting

Breathwork

Gaining traction in elite sports circles, breathwork is being recognized as a powerful tool for enhancing performance and mental clarity. The recent success of Michigan's star quarterback, who integrated breathwork into his pre-game routine, exemplifies its effectiveness in high-pressure situations.

Tailored Apps and Services

A growing new wave of health, fitness, wellness, and nutrition services is revolutionizing personal care.

Next Health: Standing out in the health optimization and longevity arena, Next Health emphasizes vitality over mere absence of disease. Their approach is data-driven and personalized, empowering individuals to achieve optimal vitality and longevity.

Ladder: Simplifying fitness, Ladder offers an effortless solution to workout planning. With new, easy-to-follow workout plans every week, accessible from anywhere, they cater to those looking to strengthen and enhance their fitness routines without the hassle of extensive planning.

Train Heroic: This comprehensive app is changing the training game for athletes and coaches alike. TrainHeroic brings a holistic approach to training, offering a platform that's as suitable for personal fitness enthusiasts as it is for professional athletes.

Centr by Chris Hemsworth: Led by a team of experts, Centr offers holistic approach to wellness. It provides personalized workout, nutrition, and mindfulness coaching, ensuring that users are motivated and their routines are tailored to fit their schedules.

Lifeforce: As a proactive health partner, Lifeforce offers a comprehensive plan combining biomarker testing with the expertise of functional medicine doctors and health coaches. They integrate advanced nutraceutical and hormone therapies, focusing on enhancing overall well-being and longevity.

Blokes: Telehealth service stands out for its human-centric approach. Offering more than just medical consultations, Blokes provides lifestyle and nutrition support, 1:1 coaching, and unlimited messaging, all while maintaining price transparency and avoiding hidden fees.

In partnership with Lifeforce

Life’s too short to feel average. Live better, longer.

Lifeforce, meet your proactive health partner. Your personalized plan combines biomarker testing, functional medicine doctors, certified health coaches, and advanced nutraceutical and hormone therapies — they’re inviting you to function at your best. 

Everything you need to take control of your health. They’ve already had 85% of members report improved quality of life within their first 3months. Learn what’s happening in your body and start living at your peak. 

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Brand Spotlight

BUBS NATURALS

This week, we are proud to highlight BUBS Naturals. Founded in 2017, BUBS Naturals is more than a brand; it's a tribute to a hero and a commitment to excellence. Born from the legacy of Glen 'BUB' Doherty, a patriot killed in Benghazi in 2012, BUBS Naturals blends the spirit of professional athletes, top performers, and Navy SEALs.

Their flagship products, Collagen and MCT Oil Powder, are backed by scientific research, aiming to bring the Fountain of Youth closer to you. Each purchase not only supports your wellness journey but also honors the adventurous spirit and dedication of Glen Doherty 🫡

Overtime

➕ TRX founder Randy Hetrick & CEO Jack Daly share amazing story of re-igniting the global brand into profitability and unveiling a new mobile first franchise fitness studio | Fitt Insider Podcast 

➕ MUD\WTR opens wellness studio/cafe in Santa Monica providing an ideal space to let your mind roam free, join a yoga class, or get some deep work done in a calming atmosphere | MUD\WTR:gather

➕ Promix Nutrition releases DTC blood test for 3 essential biomarkers attributed to mood (Iron), sex drive (D3), and energy (B12) | Test Here

➕ Kristen Holmes, VP of Performance Science at Whoop, discusses Circadian Rhythm, human performance, and more on recent podcast | Steven Bartlett DOAC

➕ Favorite 27 exercises for contact athletes | JT Performance

➕ The average 1L plastic bottle of water contains 240,000 pieces of nanoplastic. The future of water filtration arrives in 2024 | Rorra.com 

➕ Our favorite brand collaboration from 2023 | ASRV x Walden