David Beckham's new honey powered snack brand, Meta x Oakley debut performance AI smart glasses, a real beef protein bar from Equip Foods and more!
Garmin takes on Apple Watch, Lifetime launches fitness games, the worlds first hormone monitoring test, Ballers new social sport house and more!
NBA's Jonathan Issac drops faith driven activewear, Catapult Sports makes acquisition, Tom Brady's GOAT gummies officially launch and more!
Fake creatine supplements, a new achilles training tool, and the WHOOP for your poop.
Pro-doping Olympics, new research on Cold exposure helping with PTSD, and the all-in-one $160,000 superhuman recovery pod.
Running across Australia in 35 days, BYU's new recovery toy, and Shaun White's newest investment in Grüns daily nutrition.
New Whoop tech, Baker Mayfield's new active recovery, and nutribolt's insane Austin HQ high-performance gym with a C4 branded boxing ring.
NICE Recovery launches first of its kind cooling device, NBA star teams up with vagus nerve stimulation device pulsetto and dream recovery launches second wind nasal strips.
Sports performance trends of 2025 including palmar cooling, new Equinox rucking program, and Giannis invests in superhuman longevity app.
Hyperice x Nike drop recovery hyperboot and WHOOP's new exercise sleep study.
Aubrey Marcus’ new kind of energy, Justin Rose’s mobile recovery RV, and why pro athletes love pilates.
Ex-NFL player launches Utah's first social wellness space, world's first smart running shoe, and STEPR launches new All-In Treadmill.
