Smart compression, smarter recovery. Inside Suji × Justin Rose, new sauna longevity data, hydration intelligence, and the tech shaping athletic performance.
From $3,000 off the top treadmills to 40% off the best training gear.
From Smart Retail to Sleep Tech — Inside the Future of Performance
Where sports, tech, and neuroscience collide.
When what you can’t see becomes a performance edge.
Next-gen movement
Global rollouts, athlete comebacks, and the recovery movement leveling up.
Cane sugar makes comeback, WHOOP tackles bloodwork, Plunge drops new All-In Gen2, and Quenton nelson helps launch Pancake Block Fridays.
Omorpho makes its Hollywood debut, Tom Brady sells longevity protocols to Aescape, Brooks Bash runs 37 ultras in a row. Plus, new Meta x Oakley AI glasses, Cadence opens NYC retail store, and Ben Stiller launches better-for-you soda.
Josh Allen joins New Balance, Tom Brady returns for flag football, and HYROX teams up with Shokz. Plus, the latest gear drops, recovery finds, and a peek at the $190B fitness wearables market.
Aaron Donald puts a radical new grip enhancer to work, Logan Paul backs AI massage tech, Gymshark drops its first performance footwear, and Russell Wilson & Ciara join a NYC fitness concept.
Josh Allen invests in Therabody, Travis Kelce's new bet on sports hydration, and streetwear brand Kith opens new luxury wellness club.
