Josh Allen joins New Balance, Tom Brady returns for flag football, and HYROX teams up with Shokz. Plus, the latest gear drops, recovery finds, and a peek at the $190B fitness wearables market.
Aaron Donald puts a radical new grip enhancer to work, Logan Paul backs AI massage tech, Gymshark drops its first performance footwear, and Russell Wilson & Ciara join a NYC fitness concept.
Josh Allen invests in Therabody, Travis Kelce's new bet on sports hydration, and streetwear brand Kith opens new luxury wellness club.
Steph Curry teams up on with Google, Christian McCaffrey steps into the founder’s seat, NFL teams prep for overseas sleep recovery, and Joe Burrow's newest activewear collab.
Micah Parsons spotlights a new device tackling the Achilles injury epidemic, Red Bull turns Navy Pier into an outdoor fitness festival, Eight Sleep raises $100M for its AI sleep agent, and Hyperice drops next-gen recovery tech.
An ex NFL tight end rows across the Arctic Ocean, an MLS club tests cutting-edge sweat biosensors, London preps for new wellness summit, and an F1 superstar launches a smoky new tequila.
Luka Dončić new lean look, Bam Adebayo teams up with BodyHealth, Sauce Gardner is protecting his brain with this new tech, and Travis Barker is turning runs into concerts.
Dave Portnoy's new energy hydration drink, Messi drops a Stanley 1913 collection, and Cymbiotika's first wellness cafe in luxury Las Vegas hotel.
Micah Parsons & CJ Stroud PB&J venture, David Protein is selling wild fish, and CUTS launches The Club Collection
Drew Brees makes billion bet on stretching, Rumble co-founders launch self-defense inspired fitness concept, and Steve Aoki x Neuro drop new mint flavor.
Honey is fueling human performance in brands like HNY+, Bold Bar, Ice Cream For Bears, and more!
David Beckham's new honey powered snack brand, Meta x Oakley debut performance AI smart glasses, a real beef protein bar from Equip Foods and more!
