Dak Prescott & Joe Burrow bet on performance pouch, Arnold Schwarzenegger partners with Momentous, and Tom Brady's NOBULL enters the nutrition game.
Nike's new neuroscience footwear, DeSean Jackson bets on red light therapy, and the world's first circadian gym.
Nike teases new luggage, Factor's MNF campaign breakdown, the $60B fitness spend projected for 2026, plus Ja'Marr Chase's new hydration investment.
Saliva biomarker testing hits the Bundesliga, Northwestern Men's Basketball's pre-game secret weapon, HYROX launches a fitness cruise, and the brand building the Erewhon of the east coast.
Smart compression, smarter recovery. Inside Suji × Justin Rose, new sauna longevity data, hydration intelligence, and the tech shaping athletic performance.
From $3,000 off the top treadmills to 40% off the best training gear.
From Smart Retail to Sleep Tech — Inside the Future of Performance
Where sports, tech, and neuroscience collide.
When what you can’t see becomes a performance edge.
Next-gen movement
Global rollouts, athlete comebacks, and the recovery movement leveling up.
Cane sugar makes comeback, WHOOP tackles bloodwork, Plunge drops new All-In Gen2, and Quenton nelson helps launch Pancake Block Fridays.
