The Playbook
The world of sports fitness. Trends, stories, insights, and products in the space.
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PLEZi teams up with Stephen Curry, the Hyperice line upgrading muscle recovery, and Jazz Chisholm Jr. partners with Once Upon a Coconut.
Why Coconut Water Is Becoming the Ultimate Sports Hydration Choice for Athletes.
Firefly gets investment from Shark Tank, a game-changing cable machine, and Kevin Durant launches Boardroom Members Club.
Reebok's return to golf, NordicTrack's new luxury treadmill, and PepsiCo's billion-dollar move into prebiotic soda..
Alex Cooper's Unwell hydration signs sponsorship with NWSL, clean sports nutrition, and the NHL's new Watch Comms App.
Youth sports market on route to $70B, top eccentric training tool, and Tom Brady's new GOAT Gummies Snack.
Jiu-Jitsu is exploding, Torque fitness launches new push sled the Tank M3, and ex-NFL star eyes premium men's activewear.
Beats Power Pro 2's with built-in heart rate monitor, Gatorade's sweat tracking upgrade, and Maverick Carter bets on youth sports with new $100M + investment.
Strength training gains with NESM, Jaylen Hurt's new weighted vest Aion, and Cooper DeJean's smart wellness brand partnership RENPHO.
Somnee's NBA Partnership, Alphabeats' Mental Training, and F1 Star Charles Leclerc's Investment in Eight Sleep
Tom Brady's Vision for Digital Fitness, Caitlin Clark's Signature Nike Launch, and the Future of Hydration Solutions
Shaun White's Snow League to Manna Vitality's performance nutrition and Jayden Daniels' VR training revolution
