The Playbook
The world of sports fitness. Trends, stories, insights, and products in the space.
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Hyperice x Nike drop recovery hyperboot and WHOOP's new exercise sleep study.
Aubrey Marcus’ new kind of energy, Justin Rose’s mobile recovery RV, and why pro athletes love pilates.
Ex-NFL player launches Utah's first social wellness space, world's first smart running shoe, and STEPR launches new All-In Treadmill.
PLEZi teams up with Stephen Curry, the Hyperice line upgrading muscle recovery, and Jazz Chisholm Jr. partners with Once Upon a Coconut.
Why Coconut Water Is Becoming the Ultimate Sports Hydration Choice for Athletes.
Firefly gets investment from Shark Tank, a game-changing cable machine, and Kevin Durant launches Boardroom Members Club.
Reebok's return to golf, NordicTrack's new luxury treadmill, and PepsiCo's billion-dollar move into prebiotic soda..
Alex Cooper's Unwell hydration signs sponsorship with NWSL, clean sports nutrition, and the NHL's new Watch Comms App.
Youth sports market on route to $70B, top eccentric training tool, and Tom Brady's new GOAT Gummies Snack.
Jiu-Jitsu is exploding, Torque fitness launches new push sled the Tank M3, and ex-NFL star eyes premium men's activewear.
Beats Power Pro 2's with built-in heart rate monitor, Gatorade's sweat tracking upgrade, and Maverick Carter bets on youth sports with new $100M + investment.
Strength training gains with NESM, Jaylen Hurt's new weighted vest Aion, and Cooper DeJean's smart wellness brand partnership RENPHO.
